• 18  Jun 2013   Posted by slazardi   Comments No Comments

    Three Important Points on Email Marketing

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    1. Opt in – Get Permission
    One of the most important things in Email Marketing is to get permission from the recipients to receive your newsletters. Without obtaining this permission you may be considered a spammer and be blocked by email providers. By the contrary, by obtaining the permission of your clients, you are creating a relationship with them so that your business can grow.

    2. The Content
    Give your subscribers what they want to receive, what they registered to receive. If you have to segment your list do it, but always give them the correct information. Do not waste your time or your subscribers’ time by giving them information irrelevant to them, which in the end will come  to them unsubscribing from your list. Remember that there should always be a balance between images and text, always put a flashy subject line and this will invite your recipients to read all of your newsletters.

    3. The Analysis
    Study in detail every submission you make, how many people opened your newsletter, unsubscribed, forwarded it etc. Analyze how much interest your newsletter obtained, and if this newsletter fulfilled its objectives.

  • 14  Jun 2013   Posted by slazardi   Comments No Comments

    Place a Background Image in Your Newsletter

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    Sometimes we would like to use background images to give that extra touch to our newsletters. But while testing only looks good on some email providers,o n the rest we see distorted code or it just does not look good.
    To solve this problem in your HTML code you must add on the label or <table> <td> that was used for the background, you should add “background”, which will add the background image and also to prevent the code from damaging , you should use the cSS property “background” within the attribute style that will be put inside <td>, <table> applies even to put it in the general fund of the file, in the body tag.
    For Example
    <td style=”background:url(http://www.dominio.com/fondo.jpg) top center repeat #f9fdfa;” background=” http://www.dominio.com/fondo.jpg” bgcolor=”#f9fdfa” valign=”top” width=”105“>

    Sometimes we would like to use background images to give that extra touch to our newsletters. But while testing only looks good on some email providers, on the rest we see a distorted code or it just does not look good.

    To solve this problem in your HTML code you must add on the label <table> or <td> that was used for the background, you should add “background”, which will add the background image and also to prevent the code from damaging , you should use the CSS property “background” within the attribute style that will be put inside <td>, <table> applies even to put it in the general fund of the file, in the body tag.

    For Example

    <td style=”background:url(http://www.domain.com/background.jpg) top center repeat #f9fdfa;” background=” http://www.domain.com/background.jpg” bgcolor=”#f9fdfa” valign=”top” width=”105“>

  • 11  Jun 2013   Posted by slazardi   Comments No Comments

    Emailbrain’s Anti-Spam Policy

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    As a client of EmailBrain, you have a powerful tool in your hand that will allow you to improve communication with your client audience. Please use it responsibly and don’t add to the enormous amount of unsolicited mail already moving around the internet.
    Don´t use purchased lists.
    Don´t send your emails to discussion groups.
    Make sure your subject line and email content doesn’t contain false or misleading information.
    Make sure that your list is 100% opt in.
    Keep records of where you got the email addresses from.

    As a client of EmailBrain, you have a powerful tool in your hand that will allow you to improve communication with your client audience. Please use it responsibly and don’t add to the enormous amount of unsolicited mail already moving around the internet.

    • Don´t use purchased lists.
    • Don´t send your emails to discussion groups.
    • Make sure your subject line and email content doesn’t contain false or misleading information.
    • Make sure that your list is 100% opt in.
    • Keep records of where you got the email addresses from.
  • 07  Jun 2013   Posted by slazardi   Comments No Comments

    Send Valuable Information

    Send information that is interesting to your customers, if you have multiple departments in your company, try to send them what each one is interested for, also segment your lists.

    If important information was promised, provide them important information, otherwise you will see that they will start to unsubscribe from your newsletters.
    If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this of course is a benefit for you, because your own customers are doing advertising for your brand, and you will get new subscribers to your newsletters.

  • 04  Jun 2013   Posted by slazardi   Comments No Comments

  • 31  May 2013   Posted by slazardi   Comments No Comments

    Send Valuable Information

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    Always send information that in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.
    If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.

    Always send information that is in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.

    If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.

  • 28  May 2013   Posted by slazardi   Comments No Comments

    Using an Opt-In Subscription Form

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    Having subscribers opt in is to making email marketing campaigns a success, and using your subscription form can get these contacts’ opt-in.
    Make sure that you use the formatting features that EmailBrain’s subscription offers. Also be sure to post it on your website where it is very visible.
    Not only put it on your  website, also you can add it to your Facebook page, blog etc.. so fans can register easily
    Encourage your customers to register on your list by giving something back. May be entering sweepstakes prize, or by letting them know that they will receive benefits like discounts and / or promotions.
    Use an appropriate amount of fields in your subscription form. Making it with an extensive number of fields, will make your customers leave.
    Make sure you have a privacy policy on your website. This way you can assure your customers that their information will not be given to third parties.

    Having subscribers opt-in to your list is making  sure your email marketing campaigns are a success, and using your subscription form can get new contacts’ to opt-in.

    • Make sure that you use the formatting features that EmailBrain’s subscription form offers. Also be sure to post it on your website where it is very visible.
    • Not only put it on your  website, you can also add it to your Facebook page, blog etc.. so fans can register easily.
    • Encourage your customers to register to your list by giving something back. For example, that if they subscribe they will be entering to win sweepstakes prize, or by letting them know that they will receive benefits like discounts and/or promotions.
    • Use an appropriate amount of fields in your subscription form. Making it with an extensive number of fields, will make your customers leave and not fill out the form.
    • Make sure you have a privacy policy on your website. This way you can assure your customers that their information will not be given to third parties.
  • 21  May 2013   Posted by slazardi   Comments No Comments

    Did You Know That Emailbrain has… Inbox Preview

    Check what your newsletter looks like in different emails clients before you send, completely free of charge.
    There so many different email programs out there like Hotmail, Yahoo, Gmail, Outlook 2010, Thunderbird etc., make sure your campaigns are received/viewed correctly in all of them.

    What about all the smartphones and the tablets? Well, you can test how they will arrive, fix any major issues before you send and increase clicks in your newsletter.

    For more information simply email us at info@emailbrain.com.
  • 17  May 2013   Posted by slazardi   Comments No Comments

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