18 Jun 2013 Posted by slazardi No Comments
1. Opt in – Get Permission
One of the most important things in Email Marketing is to get permission from the recipients to receive your newsletters. Without obtaining this permission you may be considered a spammer and be blocked by email providers. By the contrary, by obtaining the permission of your clients, you are creating a relationship with them so that your business can grow.
2. The Content
Give your subscribers what they want to receive, what they registered to receive. If you have to segment your list do it, but always give them the correct information. Do not waste your time or your subscribers’ time by giving them information irrelevant to them, which in the end will come to them unsubscribing from your list. Remember that there should always be a balance between images and text, always put a flashy subject line and this will invite your recipients to read all of your newsletters.
3. The Analysis
Study in detail every submission you make, how many people opened your newsletter, unsubscribed, forwarded it etc. Analyze how much interest your newsletter obtained, and if this newsletter fulfilled its objectives.
11 Jun 2013 Posted by slazardi No Comments
As a client of EmailBrain, you have a powerful tool in your hand that will allow you to improve communication with your client audience. Please use it responsibly and don’t add to the enormous amount of unsolicited mail already moving around the internet.
- Don´t use purchased lists.
- Don´t send your emails to discussion groups.
- Make sure your subject line and email content doesn’t contain false or misleading information.
- Make sure that your list is 100% opt in.
- Keep records of where you got the email addresses from.
07 Jun 2013 Posted by slazardi No Comments
Send information that is interesting to your customers, if you have multiple departments in your company, try to send them what each one is interested for, also segment your lists.
If important information was promised, provide them important information, otherwise you will see that they will start to unsubscribe from your newsletters.
If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this of course is a benefit for you, because your own customers are doing advertising for your brand, and you will get new subscribers to your newsletters.
28 May 2013 Posted by slazardi No Comments
Having subscribers opt-in to your list is making sure your email marketing campaigns are a success, and using your subscription form can get new contacts’ to opt-in.
- Make sure that you use the formatting features that EmailBrain’s subscription form offers. Also be sure to post it on your website where it is very visible.
- Not only put it on your website, you can also add it to your Facebook page, blog etc.. so fans can register easily.
- Encourage your customers to register to your list by giving something back. For example, that if they subscribe they will be entering to win sweepstakes prize, or by letting them know that they will receive benefits like discounts and/or promotions.
- Use an appropriate amount of fields in your subscription form. Making it with an extensive number of fields, will make your customers leave and not fill out the form.
24 May 2013 Posted by slazardi No Comments
Having a subscription form on your company’s Facebook page helps grow your mailing list much faster!
With Facebook’s shift to its new “Timeline” style layout, it’s not as easy anymore to add sign up forms, but here a guideline:
If you haven’t worked with or installed iframes before, click here to add the Static HTML app to your page.
Once it’s installed, you need to choose the Page that you want to add the application to.
After you’ve done this, the app (labeled as “Welcome”) will then be displayed with a star icon, positioned next to any other apps you might already have.
Next, click on the big star to access the app.
You will see a blank box appear, which is your canvas for entering whatever you want onto your iframes tab. Essentially, anything you enter into this area is your “application”.
So for example; this could be a form, a couple of links, an image or even just some plain text.
All you need to do here is drop in the embedded code for your subscription form.
Click “save” on the top right hand corner, and the app will then appear on its own tab on your Facebook page.
(Note: You can also preview your app before you save it, to make sure you’ve entered the proper code and that it will display correctly).
Now that you’ve got your subscription form, it’s useful to do some editing on the iframes tab so that visitors will be able to identify it easier.
Backtrack to your Timeline and look at the Featured Apps area. The subscription form app should now appear in this list.
Click the Edit icon for this app and go to Edit Settings.
Edit the name of the app by calling it “Sign-up to our Newsletter”, or anything that would appeal to someone viewing this page.
You can also upload an icon for your new app tab. When you’ve done that, click save and then click “Change” for “Custom Tab Image.”
And that’s all there is to it. Your custom subscription form will now display on your Facebook page in the app tab area with the new title.
To finish things off, go back to this area again and click the Edit icon as you did before.
You can then change the order of your apps to place your subscription form in a better location – in case you already have a few other apps taking up the prime real-estate.
21 May 2013 Posted by slazardi No Comments
Check what your newsletter looks like in different emails clients before you send, completely free of charge.
There so many different email programs out there like Hotmail, Yahoo, Gmail, Outlook 2010, Thunderbird etc., make sure your campaigns are received/viewed correctly in all of them.
What about all the smartphones and the tablets? Well, you can test how they will arrive, fix any major issues before you send and increase clicks in your newsletter.
For more information simply email us at email@example.com.
17 May 2013 Posted by slazardi No Comments