• 29  Jan 2010   Posted by slazardi   Comments No Comments

    Two tips that should be considered

    What to do to help the chances of getting emails opened.

    From name: The first thing that you should take into consideration, when you really want the most people possible to open your emails is to keep in mind that it is always important that  your clients recognize the “from name” of where you are sending you email from. If your recipients does not recognize the from address, they will tend to erase that email.

    By the contrary if they do recognize chances of them opening increase.

    From Address: Also, it is very crucial that you make sure that your from address is not only an email address, but also it labels the actual name of the from the company or person.

     To summarize the From name and the From address, are a factor of decision on who opens your email and who doesn’t.

  • 26  Jan 2010   Posted by slazardi   Comments Comments (2)

    How to differentiate a Proper Subject line with one that should be avoided!

    The first things that email filters look at when you are going to send out an email, is the content of the subject line, if they find words they considered to be spammy, they will sure block your emails.

    Every time you are going to send out a blast you have to consider the fact that the subject line is not only the first thing your recipient will see, but also, it is one of the most important factors that will decide if they will open what you are sending to them, or if they will not.

    Good subject lines have to be simple, clear and to the point. If the recipient is interested in what you are sending them, they will be very happy if your subject line directs them to what the email will be about.

    Always make sure that when trying to sell a product, you do not make your recipients feel pressured. That way they will not even want to open your emails.

    A subject line that should be avoided is one that makes the recipient feel that they are being pushed to buy something. Recipients should always feel that they have different options, and they should feel that you are informing them but not obligating you to buy anything.

    Avoid exclamation signs, they tend to make recipients feel that they are being pushed to buy something. Avoid ALL CAPITAL letters, it makes clients feel that you are screaming at them. A good subject line should never be caught by spam filters that is why it is also wise to avoid words such as free, mortgage, money, viagra.

    Always read the subject line before sending out  the email and make sure it sounds good and appropriate.

  • 22  Jan 2010   Posted by slazardi   Comments Comment(s) 1

    Are you afraid that your clients will click on the “Report spam button”?

    I really hope had an awesome working week.

    In our last blog Gustavo  asks what happens if the client decides not to receive that specific promotion and unsubscribes  to that list does it mean that he will not receive any of my promotions at all. How does this work? Basically when a client unsubscribes they are asked from which list of all they are unsubscribed to, they wish to unsubscribe. And, if they are only subscribed to that one list, it will only unsubscribe them from that one so you should not worry about that.

    Also Hammad, the reason why you are getting lower rate is because your clients do not identify you. I strongly suggest that you keep the from line the same.

    Going to today’s theme:

     In the email Email marketing industry there is nothing scarier than having a recipients of yours clicking on your “report spam” link.  It must really feel bad for someone who took the time to create the design of the newsletter, to create the content , and think about every single detail that a newsletter involves.

     You must ask yourself, why doesn’t  the client click on the unsubscribe link rather than clicking on Report as Spam link. The way recipients think is that by clicking on the recipient’s unsubscribe Link, they are actually confirming the sender that the email address is actually valid.

    It is necessary to take the following measures in order to avoid your client clicking in the “Report as Spam Link”:

    - Make sure it is easy for your client to unsubscribe. As soon as a recipients of yours unsubscribe, make sure to take him/her out of the list. If not, they will then complaint, and it will be worse. And what is the point of leaving them on your list, if they are not interested in what you are sending them.

    - Make sure to reinforce the option to unsubscribe by placing a unsubscribe header at the top of your newsletter:

     This option is already enabled for you when using Emailbrain.  Simply go to your account, click on Set up Options, click on the Settings Tab, and check the option to place a unsubscribe header as well. Make sure you save it too.

    - Never, never send to anyone that has not requested to receive emails from you.

    -Do not send to very old lists, and make sure you are consistent with how often you send out your emails.

    -The subject line should clearly reflect what the newsletter is going to be about.

    -Keep in mind that the more appealing your newsletter is the less your clients will want to unsubscribe.

  • 19  Jan 2010   Posted by slazardi   Comments Comments (3)

    Important Tips for Creating Successful Newsletters:

    Email Marketers are always trying to improve and come up with new ideas to create better emails. The problem is if in order to accomplish this they have to leave behind things that matter the most such as:

    - Always have the most important part of the content written, that way if image blocking occurs, the content of the email still makes sense.

    - Always design your newsletter so it can be seen from a mobile device- Nowadays people are reading messages from their mobile devices  more than they used to, and because of this new tendency, we must adapt to what our clients need.

    - Find a mechanism for people to easily find the unsubscribe button, however, make them wish not to ever unsubscribe from your newsletters. Ask for preferences when you are building your list, and that way what can specifically ask clients what segment of the information you can offer them would be best.

    -Always design your newsletter so it fits in a preview mode- Most clients do not really open the newsletter, when they have a chance to look at it in the preview mode (By the way, that is a reason why your open rate can look lower than it actually is)

    -Make it easy for your recipients to understand what the message that you are trying to transmit is, not only on the graphics and the text but also make it easy for the to click if you wish them to click on a specific link.

    -The subject line- It should clearly transmit what the content of the newsletter is going to be about. It should be less than 25 characters so it can fit mobile devices and all email service providers.

     The From Address- It should be recognized by your recipients. That way, people will not delete your emails simply because they do not recognize who it is coming from.

     As a conclusion, we can see that the more you stick to general rules of email marketing, the better performance, and better results you will get.

  • 15  Jan 2010   Posted by slazardi   Comments No Comments

    Permission Marketing: The way to go in Email Marketing!

    First of all, Emailbrain would like to give condolences to all the people in Haiti. Emailbrain shares all the pain and suffereing of the Haitian community and we are joing withem in our prayers.

    Please join Emailbrain in the cause to aid those in need in Haiti after this catastrophe, for every dollar that you donate to the Red Cross http://www.redcross.org/ we will give you 100 emailbrain credits. For expample, if you donate $50, we will give you  5000 Emailbrain Non- expiring Credits.

    You simply have to email us your recepit to info@emailbrain.com, from The Red Cross with your Emailbrain username and we will give you your corresponding credits. Let’s all try to give a hand out to the ones that need your hand :)

    Make sure to donate before January 31st, 2010, so we can credit your account.

     Today’s blog will be in regards to Permission Based Email Marketing. Here are some tips to help you accomplish Permission Marketing:

    - Offer additional value to your clients by giving them something in return when they give you permission.

    - Make sure that your clients really gave you permission and not simply that they bought one of your products and you mistakenly considered that permission, in other words make sure that the permission is really happening.

    - Make sure that your website has  a permission-oriented design. So your clients feel free to subscribe to your list, anytime they are navigating on your website.

    - Assign one person from your Marketing team, to control, measure and make sure permission  marketing is functioning well when you are gathering recipients for your lists.

    - In all your communications, always give your recipient a chance to respond, that way you can build a better communication with them.

  • 12  Jan 2010   Posted by slazardi   Comments Comment(s) 1

    Microsoft Word and HTML: Not compatible!

    Today’s blog is really important, because many people believe that they can simply copy and paste information from Microsoft Word into the Emailbrain Editor, and that it is ok! Not only in Emailbrain’s Editor, but also any editor that is designed to create HTML will almost always give gibberish  code, and this reason why this occurs is because Microsoft Word creates a Non standard format. For that reason we have created a button in our editor that is called the “Paste from Word Button”.

    word

     Most likely when you paste your text from word to the pop- up that the button shown above generates,  you will lose all your formatting (but is is ok) do not panic, you simply will have to reformat text size font, bold and colors, but that way you can feel free to send out your newsletters, and you will know that your recipients will see it just fine.

    So, remember copying and pasting from Microsoft Outlook, or from any other e-mail service, or Microsoft Word will totally ruin your newsletters, and you might not see it in the preview, but once you send  out your newsletters, they will be destroyed.

  • 08  Jan 2010   Posted by slazardi   Comments Comment(s) 1

    How to avoid getting spam complaints

    I hope you have enjoyed this week so far, and are ready for this coming weekend.

    In the last blog, Emily asked –Would you recommend that at the end of our newsletter we add a pharse that says:
    please add xxxx@xxxxx.com to your safe contact list? I would say to do it, since it is always safe to do it, and it can help but not damage. So why not do it?

    Today’s theme is how to avoid getting spam complaints: An ideal rate of complaint is less than 1 complaint per 1,000 emails sent. If you have a higher rate than the one mentioned above, then you should do the following:

    - The first thing you should do is to maintain basic list hygiene. Avoid sending to those people who do not wish to receive your emails. Emailbrain automatically places an unsubscribe link at the bottom of your emails. However, that is not reason enough for clients to complaint when they have received an email they have not opted-in for.

    - Never, under any circumstances use a purchased list. People must have opted in directly to you, in order for you to send them a newsletter.

    - Get the unsubscribe link not only at the bottom (where Emailbrain places it by default, but also at the top, where it is very visible for your clients to unsubscribe.

    footer1

     

    By enabling the unsubscribe footer, like in the image above, you will get your clients to see the unsubscribe feature first, rather than seeing the way of complaining first. And, that will lower your spam complaint by half, we (here at EB) have tested it in the past, and it is does work.

    -If your list is too old, you may also send an email to your clients, letting them know that you will be sending them frequent emails, and that if they do not want to receive any of your future emails, then they should unsubscribe. That way, by them receiving an email solely on the fact that they can unsubscribe if they wish to, that will certainly lower your spam complaint as well.

  • 05  Jan 2010   Posted by slazardi   Comments Comment(s) 1

    Happy New Year!

    To all Emailbrain blog readers, I wish you a very happy 2010!!!. May all your dreams come true, always wish for the best, and think of this coming year with a lot of positivism. Forget all the bad things that occurred to you on 2009, and think of all the beautiful things that made you smile last year! I really hope those smiles multiply on 2010.

    To start this new year, I would like to advice you on: How to avoid getting caught by Spam Filters!

    It has been brought to my attention that in today’s business world, many more serious publishers and companies are getting caught by Spam Filters without being spammers.

    The first way to avoid your email getting caught by Spam Filters is to:

    - Create a text version of your email. That  way, people who are only enabled to receive text version will get a readable email rather than a blank email, your audience will be bigger! and chances are that all those people’s email programs that cannot read HTML version will not get an email caught by spam filters. With Emailbrain, it is very easy to create a text version. Simply,  click on the Edit text version button when creating a newsletter. After you finish your HTML version, and close the Editor, the system will automatically take you to the text version Editor, so you can create such version as well.

    -As I have said in the past, I want to emphasize this tip because it is a really important one do not put all CAPs in the subject line. That will certainly make your email hit the SPAM folder.

    -Use the phrase work from home, or words such as Viagra, Free, Mortgage, Discount, Special Offer, Extra Income, Money back guarantee, and other language  related to medicine, mortgages, and pornography. Those are words that should be avoided by all means. Spam Filters tend to classify those words as Spam.

    - Avoid just pasting a JPEG in your newsletters an nothing else. Emails should not only have images but should also definitely have text. Emails should actually have more text than images for Spam Filters not to recognize it as a spam email.

    -Use plain English and everyday wording. Avoid sending an email that sounds like if it is a sales phrase.

    Remember to follow this small but important tips, and you will see how succesful you will be in 2010, in sending all your email marketing campaigns.