• 25  Feb 2010   Posted by slazardi   Comments No Comments

    Always use bold on all major points

    Good afternoon to all blog readers!! I would like to give a short tip, that I hope you find very helpful.

    When you send your newsletters using HTML (not text) you have the opportunity to get more attention from your readers. So we recommend you to always use bold on all major points.

    These points stand out and get more attention from your customers. I am not saying that if an entire paragraph is important to use bold in all of it, just the main keywords. I also recommend not to use italics, since it is a technique that does not work well when you intend to read from the computer screen.

    The underlined text is not very professional and is harder to read, and always remember that the links are underlined so if you underline a sentence may be mistaken for a link. The best option is the bold will always professional and most importantly always highlighted.

  • 19  Feb 2010   Posted by slazardi   Comments No Comments

    Forward to a Friend

    Before I start with today’s blog, I would like to wish everyone a happy weekend.

    If your newsletter is really interesting and brings important and constructive information, makes a good promotion then it is more likely that more than a few of your contacts forward your newsletter. That is why in all the newsletters that you send, you  will see in that in the footer that it says forward to a friend:

    image1

    When your contacts are going to resubmit a new page, this will appear:

     

    image2

    They will fill this information and the newsletter will be sent to their contacts.

    When your contacts click on the  forward to a friend button, you will see which one of your clients has sent it, but you will not be able to  see the email of the person to whom it was sent.

     

    When this person receives the email forwarded, if it looks interesting enough, the person will most probably subscribe to your list.

    You surely ask yourself why does it not show me the email that was forwarded? The answer is simple, it does not show  as there will be people who simply see the email address in their statistics and add to them to their list, and this would not be right since it is not an email opt-in.

    So I always go a little further and make your newsletter creative, interesting, innovative, because it may be that more people than you think are  receiving it, and can become your recipients, and even be your future clients.

  • 16  Feb 2010   Posted by slazardi   Comments No Comments

    Use a Template for your Newsletter

    You may think it is logical to use a template for my newsletters, but believe it or not there are still people who do not use it and believe that with using a background color is enough. But I got a few reasons why you should use a template in their email marketing campaigns.

     • Your customers will appreciate your newsletter.

    • Give organization and professionalism to their newsletter.

    • When editing your newsletter every week / every other week / month will be much easier and faster editing.

    Finally, I would advice to have a standard template to use most of the time, but also have some alterative templates for special occasions and show a little creativity and customization. 

    • Your customers will know what to expect.

    • Give organization and professionalism to their newsletter.

    • When editing your newsletter every week / every other week / month will be much easier and faster editing.

    Finally, I would advice to have a standard template to use most of the time, but also have some alterative templates for special occasions and show a little creativity and customization

  • 09  Feb 2010   Posted by slazardi   Comments No Comments

    Valentine’s Day Super Sale

    I hope all our blog followers are having a great day.

    Today, I simply would like to share with you our St. Valentines promotions. I hope you can all take advantage of them.

    Remember, if you are a paying account,  click where it says: “Paying Accounts Click Here”, and if you are a trial user user, click where it says: “Trial Accounts Cliack here”:

    valentine1_promo (3)

     

    valentine3_promo (3)

     

    valentine2_promo (3)

     

  • 05  Feb 2010   Posted by slazardi   Comments Comment(s) 1

    Videos and Flash Files

    I hope all of you had an awesome week.

    Today, I want to talk a bit about the videos and Flash files, because many of you ask us why they look good in Emailbrain and when they receive the bulletin, they do not look ok.

     Our editor allows you to place a variety of visual objects, such as flash files, videos, and animated GIFs, as well as a variety of images, but you should always keep in mind that many email providers do not display flash or videos for safety. In this case, Emailbrain can not do anything about it because there are safety standards that email providers have. Some of these email providers are Hotmail, Yahoo, Gmail, Outlook, Lotus and AOL among others.
    So I recommend as an alternative, to link your newsletters and a video or flash on the internet. For example, you can type in your newsletter:

    To view our instructional video please click here.
    or
    Want to see how is it done? Click the link to view the video.

    So what you can do is put a screenshot of your video and just link it with the video image.
    For example:
    Click to view the video (will open a web page).

    play

     

    This way you can be sure that your readers can see the video or Flash file.

    HAVE A GREAT WEEKEND!!! 

  • 02  Feb 2010   Posted by slazardi   Comments No Comments

    Tools to improve your Marketing Campaigns

    I really hope you are having a great week so far. It is unbelievable how fast January past by.

    With the tips included in this blog,   you can take advantage of your marketing campaigns, especially in this 2010 that is so competitive for all email marketers:

    It is really important to get familiar with Social marketing, as it allows you not only to reach your email file but also many other Social Media Networks that may create a revenue for your company such as Facebook, Twitter, Wordpress, Blogger, Embed. Only marketers that are not updated with the latest technologies and latest tendencies, will not pursue to get the best ROI possible by using this medium of marketing.

    As I have said I have said the past, going back where we first started: Let’s be real, if you have an extremely low open rate (Lets say a 5%), making a beautiful newsletter, will not make it any better, you will have to definitely go back and see what was done wrong. Are you using a clean list? Are you using the correct strategy to attain the attention of your recipients? It is very important not to fool yourself, and to think that because you are going to change the design of your newsletter your open rate will go from 5% to 20%. Make sure you know that the design matters, of course that it matters, but also keep in mind if you do not have an adequate open rate you need to go back to basics, and see what went wrong.

    Increase the quality of your emails, but not the quantity. I have seen lately many Email marketers who are putting all the effort on sending more and more campaigns. I have also gotten feedback from many recipients that they do not like to receive so many emails in their inbox. The solution? Condense the emails into a maximum of one per week, and go straight to the point, put yourself in the shoes of the recipients, if your inbox is full of advertising and promotions, or even educative information, you will not be very happy, and will probably end up deleting everything. Make sure to send the correct amount of emails, and focus on the quality of the email.

     Make yourself a calendar– Remember the quote by — Stella Terrill Mann “Desire, ask, believe, receive.” – It completely applies for your marketing efforts as well. it is very important to visualize your marketing plans and campaigns in 2010. That is why I advice you to create a calendar with all your marketing campaigns for this year. Even though that many things come up at the last minute , it will be of great help if you have all your campaigns visualized, and you visualize it through the year chances are that you will receive the revenue you are waiting for.