19 Mar 2010 Posted by slazardi Comment(s) 1
When you send out your campaign, you think that you send it, promote your business, and then your clients will contact you to buy from you. But in reality, it does not work that way, you could actually interact with your clients, and have them click on a button to reply to you, no matter how far they are from you.
I strongly recommend that you stay in touch with your clients, ask them to contact your sales representatives or even you directly, if they have any questions or inquiries. This way they will know that they can count on your company, if they need assistance, and they will be delighted to know that your company is there to assist them at any time.
Send them surveys, and this way you can interact with them, and know what your clients think, not only about your products but also in regards to your newsletters. You can create a section on your newsletter, where you can put this results, and that way keep them updated.
16 Mar 2010 Posted by slazardi No Comments
02 Mar 2010 Posted by slazardi No Comments
Since it is better to be safe than to be sorry, I recommend you to test as much as you can before sending out your newsletter or email marketing campaigns. Why do I tell you this? Because it is the only way you can make sure that your clients will receive a perfect newsletter from you. Always test your links, make sure that the images were uploaded correctly, and make sure that everything functions perfectly.
I also strongly suggest that you create a list with five contacts, it can be people from your office , and this way, ask them to look at the newsletter and everything is functioning perfect.
Lastly, I also recommend that you send your newsletter to a first group (around 20% of your list) and test how effective the newsletter is. If you want do a survey on what they liked from the website and what they did not like. That way you can act for the remainder of your clients based upon the first 20% feedback.
01 Mar 2010 Posted by slazardi Comments (2)
Everyone loves to read updates, to keep ahead of what is happening around them, and wants to learn things that are interesting. So, there is nothing better than when you send your customers newsletters and they receive them with joy. Try to provide them with new information in every posting you send them.
That is why it is really important to not send them the same information over and over because they will get tired and unsubscribe from your newsletters.
Also note that there is a difference between new data and new information. Data are facts that simply do not have much meaning, whereas all these information is already processed and thoroughly explained. Do not just give facts, also give explanations.
Would you rather receive facts or explained information? Always tried to put yourself in the shoes of the recipient.. You will always want complete information and you would like them to be honest with you.
Not only do I recommend that you update the content of your newsletters, but also, I recommend that you update your blogs and websites as well. Always keep the latest information on your company, such as events, new products, news and so on.
Let your customers love what they see on their blogs, websites or newsletters and they will never get bored of the information you provide them with.