• 26  Oct 2010   Posted by slazardi   Comments Comment(s) 1

    The value of email marketing

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    First of all Emailbrain, wants to wish you a very spooky Haloween week!!!!!!

    Take a look at our Pumkin Brain, we really hope you like it :)

     

    The question: You don’t see much media buzz around email marketing. Instead, people prefer to talk about even newer technologies, like Facebook, Twitter and social media.
    Such is the lack of attention; you might be forgiven for thinking email has fallen into disuse as a marketing tool. Nothing could be further from the truth.

    Email marketing’s reliability as a way to build sales and customer relationships means it’s simply become part of the online furniture: there’s nothing much to debate.

     The facts

    If you’re unsure how email marketing can help a business in a dynamic online world, here some facts and stats proving its value:

    • Email marketing costs are famously low compared to most alternatives. A shop.org survey in 2008, for example, discovered that retailers incurred a typical cost per order of US$6.85 using email, almost the lowest of any form of online marketing.

    This performance explains why marketers regularly mention email marketing when asked about their favorite tactics. In fact, even search marketing specialists surveyed by MarketingSherpa gave “email marketing to a house list” the most votes when asked about their strongest tactic.

    Indeed, investment in email marketing is growing, even while marketing budgets in general are being cut.

    For example, BtoB Magazine’s “2009 Marketing Priorities and Plans” survey found that over two-thirds of marketers were planning to spend more on email marketing back in 2009.

    The results

    So why is email marketing successful?

    • People respond to email. They buy advertised products, register for events, download information, view website articles etc., all as a result of an email they received.
    • When email delivers valuable content to subscribers, it helps build customer relationships, trust and loyalty. In particular, it keeps your organization top of mind for when people are ready to buy.
    • Email marketing technology allows you to send targeted email, customized to the needs and characteristics of your subscribers. And you get a lot of useful statistics back after each email goes out. For example, you can see which (and how many) people clicked on each link in an email, revealing subscriber interests which can be addressed in future emails.
    • Email can also help all your other sales and marketing efforts, for example you could alert people about an event in your store or even warn them about a catalogue in the post.

    Of course, this kind of success doesn’t happen automatically. A successful email marketing plan depends on building a list of people who have asked to hear from you, compelling and valuable emails, and the technical infrastructure to ensure your emails get sent out and delivered reliably.

    Get these basics right, and you will reap the rewards.

  • 19  Oct 2010   Posted by slazardi   Comments No Comments

    Social share: Integrate your social and email marketing

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    I’m sure you’re up to speed on the dramatic way in which our online communications and marketing are evolving, it should be pretty clear that as online “word of mouth” social media is a must-have marketing, branding and networking tool. 

    Being an email marketer, you’re probably aware that email has long been the top performing direct and online marketing channel – now I don’t know about you, but something tells me that combining these two channels (email and social media) should have quite a powerful effect…

    Which is why, as promised, we’ve release a brand new way of complementing your email campaigns with your social media presence:

    Social share

     This tool enables you to publish your email newsletter straight to your Twitter account (Please note that this tool was disabled, but it is available in your Emailbrain Account again).  The newsletter title with a link to your full newsletter will then automatically appear as a tweet – without you having to log into your account to manually tweet about your newsletter.  Our developers have even adding an additional gadget: GMtiny, our very own URL abbreviator.  As Twitter limits you to 140 characters per tweet, GMtiny will automatically shorten the link to your newsletter, cutting down that lengthy, unsightly URL to only a few characters.  Handy, isn’t it?

    And this is only the beginning – we have extended this feature to enable you to publish across more social networks, like only on Facebook and Twitter, but also on Google, My Space, Yahoo and LinkedIn!.  Make sure to try them all, they will really help you in your email marketing campaign.

    Enhance your brand presence online, increase your audience and subscribers and boost your sales by engaging more fully with potential clients – all with our new social share tool.

  • 15  Oct 2010   Posted by slazardi   Comments No Comments

    We have expanded our Social Share options

    You can now publish your newsletter straight to LinkedIn, Yahoo, Google, Myspace, Twitter and Facebook

     Please Note:

    If you already have Twitter and Facebook connections set up in your account, you will need to re-establish these connections. Sorry for the trouble! (It will only take a minute or two).

     Why Social Share?

     Smart communications – social share  integrates email marketing with social network

     Social Share boosts your brand online, increases your subscriptions and hopefully also your sales!

     How to start: Simply select ‘Add a new connection’ to create a new a new social connection.

    Log into your social media account and grant us access. We will connect to your social media account via a secure API called Janrain – do not be alarmed if you see the word Janrain! You are now ready to start sharing your newsletters!

  • 08  Oct 2010   Posted by slazardi   Comments No Comments

    Emailbrain has a new feature: A/B split testing

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    We came up with a brand new feature, and this one is focused solely on improving your statistics.  It’s called the A/B split test feature.  “Huh?” we hear you saying.  Well, let’s get that confused look off your face and listen up, because this one’s here to maximize your email marketing campaign!

    As an enthusiastic email marketer, you’ve been checking all the reports and statistics of your sends.  Notice how they’re never quite the same?  Open and click through rates always vary – and you’ve probably been wondering why that is.  After all, your newsletters are all designed in the same template and style…  Sound familiar?

    A/B split testing was developed to help you assess what strategy and techniques work best for your email marketing campaign, which of course just means that it tests what your subscribers like most.

    This feature allows you to draw up different variations of your newsletter, and then send these different newsletters to only a percentage of your contacts.  This way, you get to test how a small percentage of your subscribers reacted to the different newsletters, so you can pick the one that worked best and send that winning newsletter to all your subscribers.  Here’s how:

    With A/B split testing you have two options:  The first option allows you to select 5 newsletters to compare – perhaps all with the same content, but each with a different images, or even slight changes in the design or content.  (You don’t have to have 5 different newsletters, you can even just do 2 if you’d prefer.)  Alternatively, you can test up to 5 different subject lines for the same newsletter; say, for instance, varying in length or tone.

    Once you’ve decided what it is you’d like to test, you can then decide on a percentage of your mailing list to test it on.  So, if you choose to send the test to 10 % of your mailing list and you want to compare 2 newsletters, then 5 % will receive Newsletter A and 5 % will receive Newsletter B.  Once you’ve figured out which one was more successful, you then send the best newsletter to the remaining 90% of your mailing list.  And don’t worry:  The system keeps track of who received the test, and who received which version – so none of your subscribers will receive your newsletter twice!

    How do you assess which one worked best though?

    It’s easy, and again, it’s your choice!  You can decide what’s most important to you and your business:  How many readers opened your newsletter, or how many clicked through to your website.  The A/B split test will then assess accordingly and you’ll receive a table (kind of like our reports) depicting the statistics and status of your send.

    You can use this feature as much as you’d like, in fact, the more you test and improve, the better for your campaign.  After all, continuous tests will help you stay on top of subscriber trends.  Experiment to your heart’s content!

    So on your next send, use our A/B split test feature to get a feel of what works for your subscribers and send them only the most popular newsletters.  Can you feel your campaign statistics booming already?

  • 05  Oct 2010   Posted by slazardi   Comments No Comments

    What you should keep in mind when selecting an email marketing company

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    When you are selecting an email marketing company, I advise you keep these points in mind:
    • Privacy: If you work with personal data, database of customers or partners, etc.. you can not forget to ask about this point. Make sure the company providing the services shall not assign, rent, sell or  misuse the data.
    • Experience: Find out what kind of experience does the company have, globally and locally.
    • Relationships: The candidate company should have relationships with major ISP market; know their anti-spam filters and minimum requirements.
    • Sending capacity: How many emails I can send at a time? Are there any limitations on the size of email?
    • Deliverability: What percentage of emails can be delivered?
    • Platform: Software to download or access to a control panel via the Internet. Value and choose the most convenient and appropriate. Remember that when  using the Internet, you can use from anywhere in the world and any computer.
    • Tools: Perform an analysis on the tools that a platform offers. Statistical control, image hosting, creation of newsletters, subscription form, anti-spam analysis, segmentation, etc.
    • Support: Is there any support? Via chat, phone, email, tickets. How do I resolve my doubts and who can I contact?
    • Documentation: Is there a manual for using the platform?
    • Price: Will you pay a monthly or quarterly? Is there an initial fee? Will I have a minimum remaining time? What is the charge?

    With this small list you may value the options at that are out there, and take the right decision for your company. Remember that we are here to answer your questions and better yet, explain the benefits you have to use EmailBrain.

  • 01  Oct 2010   Posted by slazardi   Comments No Comments

    New social networking icons in the Emailbrain Footer

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    We are already in October! Three more months and this year is over!  We are also in the month of the witches, Halloween Month! So it is a month to feel like a kid again and have a great time!!!

    Again, thinking of you we have included a new feature to your footer. Now we are offering social networking icons such as Facebook, Twitter, Google, MySpace, De.licio.us, Digg and you can include them in your footer. When you send your newsletter, subscribers can simply click on the icon of your social network and can share your newsletter with all their friends.
    When they click on the desired network, they will be taken to the homepage of the network and will have to put their username and the URL of the newsletter will automatically be included in the status of the individual.

    So now you know, keep on creating well-designed newsletters, with good information and continue to innovate, because it is more likely that if you include this option in your footer, I can assure you that more than one of your subscribers will share your newsletter on their network. What a great way to advertise their products and their customers will also recommend them to their acquaintances.

    You might be wondering how can I set it up in my footer? It is very easy, here I explain how:

    In your Emailbrain account, go to Settings & Options> Header / Footer.

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    There, you will see two options basic or advanced configuration settings.
    If you are in basic, please select Advanced and click save. If you are in Advanced you are where you need to be.

     Then scroll down to where it says settings email footer and press where the + is.

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    There you will see several options, select the box that says ” Add social media links on all emails” and size it the way that you want the icons to be seen.

    Then scroll down and click Save Changes and ready, and icons will be in your footer.

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    Finally, you can see how many of your subscribers have shared your newsletter on social networks. Just go to reports and statistics, select by send, the newsletter, and there you will see where it says social share, you can click there and get the information. How wonderful it is, isn’t it?

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