• 28  Jan 2011   Posted by slazardi   Comments No Comments

  • 25  Jan 2011   Posted by slazardi   Comments No Comments

  • 21  Jan 2011   Posted by slazardi   Comments No Comments

    Make a good first impression by sending a welcome newsletter

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    Welcome emails allow you to connect immediately with your new subscribers and thus prove that you are a reputable company and that they are important to you. So I want to give you two tips on how to make a good impression in your welcome newsletter.

    1. Insert:

    • Make sure you include a welcome message in the subject line of the email.

    • The reply email address must include your name or company name.

    • It is recommended to add in the beginning of your newsletters a header that allows subscribers to add you  to the list of safe contacts in their emails. For example:

    To ensure delivery of these emails in your inbox, add the email xxxxx@sudominio.com your address book.

    •Write a small paragraph (no more than 3 -4 lines) welcoming them to your newsletter. 

    2. Get information about your interests:

    Create links that lead to various pages on your website in order to track the interests of your new subscribers. You can see who clicked on your links and then analyze which customers prefer certain things that you offer. So you can begin to target the interests of your customers by creating more customize campaigns. Doing this reduces the likelihood that your subscribers get bored with your newsletters, and always receive the information they want.

  • 18  Jan 2011   Posted by slazardi   Comments No Comments

  • 07  Jan 2011   Posted by slazardi   Comments No Comments

    Why you should never use a return address that says NOREPLY@ yourdomain.com / norespond@ yourdomain.com

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    Now and days it is not recommended to use email  addresses that begin with noreply@ or  norespond@ to send your newsletters since they do not leave a  good impression on your readers. Remember that the ones receiving your emails are your customers or prospect clients, and you should give them the option to reply back to you. Using those type of email addresses sends the wrong message to your readers, they might perceive it as you do not care about their comments or suggestions.

     

    Reasons why using  NOREPLY@yourdomain.com / NORESPOND@ yourdomain.com are a not a good idea:

    • Your emails may be considered spam

    • When someone replies to your emails, it is more likely to add you to the list of safe contacts, since customers will always receive your newsletters in your inbox. you should always try to encourage responses.

    • You can missed suggestions and comments from subscribers, that can help you improve your efforts / marketing techniques.

    • Using these directions has been shown to reduce the percentage of openings, lowers the un-subscribes as well as the  percentages of complaints.

    • Emails today, and smartphones show much more than the name of the sender, such as the email. So I wonder, would you open an email that was sent by norespond@ yourdomain.com?

  • 03  Jan 2011   Posted by slazardi   Comments No Comments

    Grow your mailing list through social networks

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    Now days social networks allow you to grow your mailing list.  Subscribers have become more susceptible to the information they want to receive in their inbox.  For those two reasons you must take advantage of the tools provide it by social networks; to show readers how good your  newsletters are and encourage them to subscribe to receive them.

    So it is best that aside from the subscription form you have on your website, you should also include it in your Facebook page.  For example, you may have some users that visit your  Facebook page and would never enter your web page, so if you have your subscription form available in your fan page your customers will be able to subscribe to receive your newsletters. So putting the format of the subscription form in your Facebook page will not only help you grow your list but it will also keep your list  ICANN compliance  since all emails will be opt in.