25 Feb 2011 Posted by slazardi No Comments
Now days, in Email Marketing, you must consider all your audience when you write your newsletters. It only makes sense that when planning campaigns you target the different needs of your existing and prospect clients. Don’t create email campaigns only because you need to sell or because you need to sell more of a specific product. Push promotions that are customized to your customers and that can benefit both, you and your customer.
Remember your readers will only open the email if it has information that pertains to them. Keep in mind the demographics of people that visit your website or store. Ask yourself if your product is national or international? Although it is more likely that you sell locally, you still have to keep in mind customers that visit your web site from other regions. What kind of life style do they have? It is important to know if your customers are into sports, physical fitness, etc. Are your customers male or female or a mixed of both? These are just some of things you should consider when doing your search.
Based on that information you will be able to determine who your target audience is. For example; “My target customer is a middle-class woman in her 30s or 40s who is married and has children, and is environmentally conscious and physically fit.” Now you can determine how many people in that segment are potential customers and that are in your area, how many buy from the competition, and how many are not loyal to any provider in specific.
Once you know who your best customers are, you will be able to target the group that you identified. It will also help you extend your target marked. Remember do the job and it will pay off.
11 Feb 2011 Posted by slazardi No Comments
How many times have you been contacted by one of your customers telling you that they unsubscribed to one of your list by mistake? I’m sure at least once if not more. Well this is no reason to panic since your Emailbrain account allows you to add them back to your list.
What do we need from you?
1. First, you must contact our customer support.
2. We need an email from your customer requesting to be added again to your list. The email most come from the email address that will be added to your mailing list.
2. With this information your customer will be deleted from the block list. Automatically the category of the email will be changed from (U) Unsubscribed to (OK) Okay.
What you need to do after you have contacted customer support?
1. Access your account and make sure you are in Advance Mode
2. Go to Mailing List
3. Click on Email addresses and select Blocklist.
4. Enter the email on the Search Blosklist option, to make sure is not longer there.
Don’t forget that here at Emailbrain we are always here to help you out in all your email marketing needs!
08 Feb 2011 Posted by slazardi No Comments