• 30  Dec 2011   Posted by slazardi   Comments No Comments

    Email Marketing’s Most Important Characteristics


    -Being Reliable

    -When choosing an email marketing company, there is one thing that should always work:

    -The software should always work there should be no bugs involved!

    -Keep in mind that the phone should always be picked up by the Email Marketing Organization, as an example for competent and energetic support.

  • 27  Dec 2011   Posted by slazardi   Comments No Comments

    Why you should go with EmailBrain when choosing an Email Marketing company!

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    EmailBrain has many of the features that marketers look for in an ESP (email service provider , in order to create a good quality e-newsletter.

    You have to keep in mind that time is one of the most prized things for a marketer, and you want to spend it well, on activities that influence the outcome of your campaign.

    With Email Marketing, specially EmailBrain has functions that make life easier. Here are just a few of the features that EmailBrain includes:

    -Automated subscriber data imports and exports

    -Flexible, very easy to use templates

    -A/B split testing

    -Opt-in requirements

    -A great reporting dashboard

    -E-mail click that will show you, who clicked on each link and how many people clicked on them

  • 23  Dec 2011   Posted by slazardi   Comments No Comments

  • 20  Dec 2011   Posted by slazardi   Comments No Comments

  • 13  Dec 2011   Posted by slazardi   Comments No Comments

    The essential elements of a landing page

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    In online marketing  the main strategy is that people receive your newsletter or visit your website in order to start being a  part of your business, by subscribing to the mailing list and start  receiving the newsletters, and at the end become  customer. Landing pages were specifically created to get and attract these potential customers.

    Here are some tips on how to design an effective landing page:

    1. Be brief
    First of all create a clear design, do not create  a very confusing one and  remember to be brief and keep it simple. This is recommended because thisway you will attract potential customers. Do not include side bars, navigation menus, graphics or unnecessary images.

    2. Create a goal
    You only need to have one goal when planning your landing page. If you need more than one goal, you should create a landing page for each of these goals. You should be very clear with the users, and they should know immediately what action to take, so in order not to confuse them, do not give them many options. Give them everything in the palms of their hands and this way you will be able to achieve your goal

    3. Stick with your promise
    If you place an ad, follow the promise of that ad on your landing page. Never change the promise of the ad on your landing page. If you change the promise is not in compliance with the stated goal.

    4. Analyze
    Make various styles and test them in different landing pages. The one with the most results is the one that is the most attractive, so stick to that style.

  • 09  Dec 2011   Posted by slazardi   Comments No Comments

  • 06  Dec 2011   Posted by slazardi   Comments No Comments

  • 02  Dec 2011   Posted by slazardi   Comments No Comments

    Landing Pages and Email Marketing

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    A landing page is a website where users land after they have clicked on a link in a newsletter, a promotion, communication, or a banner on a web page. Often these landing pages are an extension of email marketing campaigns and are designed specifically to generate interest and persuade the user to make a decision or perform an action.

    Email Marketing is one of the best ways to get your message out there, but complementing it with other tactics like social networks and landing pages can generate a greater public attraction. For this reason, landing pages and social networks are part of email marketing, because doing a mixture of the three you can have a successful campaign.

    There are three steps you need to know about the cycle of consumer purchases. Once you know these three steps can make a perfect blend of email marketing and landing pages.

    1. Acquisition: Attracting visitors to your site.

    2. Conversion: Let your visitors become active customers.

    3. Retention: Ensure that your customers return.

    Email Marketing is an effective channel to deliver our messages to a target audience; this is where you put into operation the first step. After having your email marketing newsletter design you must have an effective strategy for your visitors or contacts to become your customers, this would ensure the conversion. In the retention phase, keep them abreast of promotions or new products/services. Try to know what every customer likes and send them those offers in specific, so they will want to return.