28 Feb 2012 Posted by slazardi No Comments
It is a fact that email marketing is tied to results, and with no results no campaign is worth it.
We offer 3 simple recommendations so you can make maintenance to your databases:
1. Keep the database up to date. After making a post, delete all bounces (or correct) and block the unsubscribe.
2. Dispose of old contacts. Working with ancient contacts can bring very bad results. The rate of delivery and the openings may be minimal and their objectives might not be fulfilled.
3. Practice segmentation. Create different segments based on openings and clicks.
And of course, grow your database continuously. Never forget the subscription form as an entry point for new subscribers.
24 Feb 2012 Posted by slazardi No Comments
Image by One Click Customers http://www.oneclickcustomers.com/wp-content/uploads/2011/10/google-plus-vs-facebook-infographic.jpg
21 Feb 2012 Posted by slazardi No Comments
The section of reports and statistics can be helpful when creating your email marketing campaigns. Here are two reasons of why:
1. Be aware of the unsubscribes and the frequency that they occur
The main reasons for which your customers can unsubscribe: They are not registered to your list, the newsletters are not of their interest or they are receiving many newsletters. Choose a delivery schedule and stick to it. Send regular newsletters and alter them with offers. In addition, make sure your content is relevant.
2. Consider open rates to find the most loyal customers
Getting a high level of openness shows that customers are committed to what is sent to them and recognizes your address. You can target these clients that are more loyal to specific marketing campaigns. Check your open rates of recent months and send a special offer for those customers. Due to high rates in the past, these clients are certain to open the newsletters.
14 Feb 2012 Posted by slazardi No Comments
10 Feb 2012 Posted by slazardi No Comments
There are many ways to increase your subscriber list and one of the most recognizable ways is by having a subscription form. It just takes a little creativity and provides the opportunity to subscribe not only on your website, but also on your business cards, your bills, on your email signature, on packaging, pricing, etc. …
QR codes are everywhere, so why not use them to increase your subscriber list?
QR code is usually used to carry the mobile phone user to a web site and offer any specific offers or promotions. But why not give you anything if you subscribe to your newsletter?
We recommend athe following QR code generator:
QR Code Generator by Delivre http://delivr.com/qr-code-generator
07 Feb 2012 Posted by slazardi No Comments