27 Apr 2012 Posted by slazardi No Comments
If (like most marketers these days) you are promoting your business via online channels, chances are that your website will be a hotspot for catching new sign-ups.
Also place sign-up promotions on relevant content such as within articles and blogs, and at the end of slide shows.
This area is where email marketing services need to help their clients. Emailbrain makes it easy to manage the online sign up process with our lists and contacts tools. You can even import all your subscribers from other emailing programs and cloud-based CRMs such as salesforce, or sync up your address book with Outlook. Our features make it really simple to gather all your contacts neatly into one archive.
You’ll also do well if you sell your newsletter to potential subscribers by adding a line or two about the benefits of signing up, such as mentioning special deals or exclusive content, or adding some testimonials by a few clients who’ve found it useful.
Once your website’s sign up forms have all been set up and tested, focus on driving traffic to your sign-up forms through all possible channels; such as your social media pages and PPC campaigns.
24 Apr 2012 Posted by slazardi No Comments
Email opt-in should be made easy. The more clicks and keystrokes a potential subscriber needs to make in order to sign up, the more they will abandon the process before you have them securely on your list.
Why force a person to take multiple steps to do something that they want to do, if there are ways for them to do it with just one?
Lubricate your subscription process by testing the success of rate of single opt in vs. double opt in. Think about reducing the amount of required fields on your subscription forms – most of which are always details you can ask your subscribers about later. And rewrite your confirmation emails to be as brief and skim-easy as possible.
Emailbrain allows you to custom build your very own subscription form that you can place on either your website or social media pages. We even give you mobile optimized subscription forms to target potential subscribers who are visiting your domain on their smart-phones
20 Apr 2012 Posted by slazardi No Comments
Creating fresh content is not always about inventing all from scratch. As a matter fact, many companies have a lot of unused content lying around and some of that is really good too, like blog posts from a year ago that could have been written a week ago. Check out what content had some good impact before. There are lots of ways to expand your information when you have a great foundation.
For example: A customer feedback that hasn’t been used, why don’t you compile your three most successful campaigns from last year and use them again?
Grab that content, and refresh it, make it even better than it was. This is not only very efficient use of your resources, but also very rewarding, because you will almost surely see the outcome be su
17 Apr 2012 Posted by slazardi No Comments
13 Apr 2012 Posted by slazardi No Comments