28 May 2012 Posted by slazardi No Comments
25 May 2012 Posted by slazardi No Comments
22 May 2012 Posted by slazardi No Comments
The next thing you can do is to search for and correct simple data entry mistakes like misspelled domains (geemail.com, hotmole.com, etc.) for example.
Having a few of these is quite normal, but if you are finding many bad domains then you may want to try and determine how those addresses got onto your list.
Do you have data capture issues? What can you do to eliminate the possibility of bad domains making it on to your database? Perhaps include reminder text on your signup form for subscribers to double check their entries, or add another email address field that gets recorded on a separate list, to cross-compare the entries when you are doing list hygiene checks.
16 May 2012 Posted by slazardi No Comments
15 May 2012 Posted by slazardi No Comments
10 May 2012 Posted by slazardi No Comments
The main work is in pruning your list regularly to remove known bad email addresses, or addresses that are bouncing. If someone unsubscribes, make sure they’re removed immediately. Asking people to add your email address to their contact lists can help their servers recognize your email as legitimate, making it far more likely that it will be allowed through.
Eliminate duplicate email addresses. If your email marketing service provider (ESP) does not do this automatically, do it yourself manually. Remove fake accounts, or addresses that were entered as a prank or are plain nonsense. Look for addresses like abcd@, qwerty@, test@, and any other common bogus user names. These are all entries that you absolutely want to get rid of as they are wasting your time/ money and dragging down your email sender reputation.
Frequently monitor your list for “no opens” and “no clicks’ to determine who is no longer engaged and remove them from your primary mailing list. If you are reluctant to let go of these contacts, consider moving them to a separate list for re-engagement campaigns.
01 May 2012 Posted by slazardi No Comments
A few weeks ago, the California appellate court made a new ruling about email sender identification that will greatly affect marketers across the US, and so, many of our Emailbrain clients:
From now on commercial email advertisements (in other words, only email sent specifically to sell a product or advertise a service) must include a domain name which is registered to the sender in the ‘from’ line of the email, or the name of the sender or marketer on whose behalf the email was sent; to help prevent people from getting commercial emails which contain false or misrepresenting header information.
All American businesses need to be concerned about California spam law because if you are advertising to somebody in California, then you are subject to jurisdiction in California and subject to their laws.
To be fully compliant with the law, email marketers within the US need to do the following:
1) The best thing to do, ideally, is to use your own domain (so not an @gmail.com or an @yahoo.com account) as your ‘from’ address.
2) IF for some reason you cannot do that, make sure your Company name is clearly stated in the from name (such as “firstname.lastname@example.org”).
3) Once you’ve done that, you need to make sure that your ‘from’ domain (for example, “tomsflowers.com”) has a whois.com record that any member of the public can look up.
4) Lastly, make sure that all the information in your whois.com listing is correct and that your registered address corresponds with the physical address in your email footer.
What this law is really all about
Overall, the intention behind the new statute is to make commercial emails more traceable and to reduce some of the deliberate misrepresentation which has become commonplace in the digital world today.
As long as you’re not using nonsense or random domain names, to try and evade spam filters and fool readers about what you’re offering or who you are; and as long as you’re making an effort to identify yourself – your email marketing campaigns will be on the right side of the law.