• 31  Jul 2012   Posted by slazardi   Comments No Comments

  • 31  Jul 2012   Posted by slazardi   Comments No Comments

  • 27  Jul 2012   Posted by slazardi   Comments Comment(s) 1

    Things to consider before sending your Email Marketing Campaign

    • Only send emails to those people who have given  you permission to receive your newsletters. All emails should be opt-in, no exceptions. Do not use rented / purchased lists
    • If someone unsubscribes, respect that decision and do NOT resubscribe them. If they send you an email unsubscribing, unsubscribe them from the list immediately.
    • Do not overload the client with long questionnaires or information  since they will not read it.
    • Mention the privacy policy.

    Things to consideMarketing Campaignsr before sending your Email • Only send emails to those people who have given  you permission to receive your newsletters. All emails should be opt-in, no exceptions. Do not use rented / purchased lists

    • If someone unsubscribes, respect that decision and do NOT resubscribe them. If they send you an email unsubscribing, unsubscribe them from the list immediately.

    • Do not overload the client with long questionnaires or information  since they will not read it.

    • Mention the privacy policy.

  • 20  Jul 2012   Posted by slazardi   Comments No Comments

    Tips for success in your Email Marketing Campaigns

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    Tips for success in your Email Marketing Campaigns

    1.    First of all, make sure you clearly determine your Email Marketing campaign objectives: what is it that you would like achieve: more readers, brand recognition, sales increase, etc. It is crucial that you know what you really want and where you are going before you start.

    2.   Know what distinguishes you from your competition. This way you can give your customers added value.

    3.   Nowadays, it is very easy to locate any information on the Internet. For this reason, we recommend that you investigate what (sources or resources?) may be useful in creating useful content for your customers.

    4.   Learn (recognize) who your reader is, what they would like to receive, and what they want to know about you or your company.

  • 17  Jul 2012   Posted by slazardi   Comments No Comments

  • 17  Jul 2012   Posted by slazardi   Comments No Comments

  • 13  Jul 2012   Posted by slazardi   Comments No Comments

    The Top 10 U.S. Industries that perform more Email Marketing

    The Top 10 U.S. Industries that perform more Email Marketing

    1. Professional / Business Services
    2. Nonprofit
    3. Advertising and Marketing
    4. Arts & Entertainment
    5. Retail / Ecommerce
    6. Travel and Leisure
    7. Computer / Software
    8. Health
    9. Education
    10.Real estate

  • 10  Jul 2012   Posted by slazardi   Comments No Comments

    Send your email campaigns early in the morning

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    According to a report done by MailerMailer, email marketing campaigns that are sent in the early hours of the morning, have a higher percentage rate of opening, compared to the messages sent in the afternoon. Wonder why this occurs?  It is usually that people read their emails first thing in the morning between 06:00 am and 11:00 am. We also show that on Tuesdays, Fridays, and Sundays  are when most emails are read.

    Send your email campaigns early in the morning

    “Sundays, generates the largest amount of opening (12.2%) and clicks (4.4%) on average, compared with the rest of the week,” the report said.

  • 06  Jul 2012   Posted by slazardi   Comments No Comments

    Points to take into account when creating your SMS Marketing Campaigns

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    We will provide a couple of things in this blog that you should consider when creating an SMS / text campaign. This way you can have a lot more success in your delivery of SMS / text.

    Here they are:

    • Know your target audiece: know your users, know what they want and expect from you

    • Send clear, brief and direct messages.

    • Take advantage of QR codes (Quick Response Code), it will increase your conversion rate by coaxing qualified prospects further down the conversion funnel without any delay or effort.

    • Do not saturate your customers with text messages; send text messages only when necessary so they do not remove you when they receive your SMS.

    SMS Email Marketing

  • 03  Jul 2012   Posted by slazardi   Comments No Comments

    Important Tips to Create a Better Newsletter

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    1. Design for the preview pane-The human eye normally scans an email from the left top corner to the right top corner and then down.
    So, it’s a good idea to have a graphic  banner for visual impact, but it should not be  too large. That is why you  should try to get the main idea of your message as close to the upper left corner of your email, so it can be visible in the preview pane, without the reader needing to scroll down.

    3 consejos para Diseñar su Boletín

    2.The background color- If you wish to use an image in the background of your design, just keep in mind that some email providers are not compatible with having a background, that is why we recommend not to use background images, that way your newsletter can look exactly how you want the client to see it.

    3. A link could save the day- It is a wonderful idea to provide a link based on your website, because even though you may put great efforts in your newsletter, there could be visualization problems. This will allow your clients to see the newsletter on the browser if they cannot see it in their inbox.