28 Aug 2012 Posted by slazardi No Comments
21 Aug 2012 Posted by slazardi No Comments
Some of the main reasons why people unsubscribe are because:
- The newsletter content has for whatever reason become irrelevant to them.
- They feel that the same information gets repeated frequently.
- They have been getting too many emails from you, too often.
- They are simply no longer interested in your messages – they have moved on in life.
- Because they are dissatisfied with your brand.
17 Aug 2012 Posted by slazardi No Comments
From time to time, people sign up to your emails for a while, only to decide later that what you’re offering is not really for them. At this point they’ll hit the unsubscribe button, and depending on how well you’ve set things up, getting their name off your list may or may not be an agonizing process for them.
I’m sure that everyone has, at some point, unsubscribed from a commercial email campaign, and that almost everyone would’ve come across the painful and often drawn out ‘200-step or more’ unsubscribe system that certain companies have in place – seemingly to annoy you into staying on their mailing list.
The problem is that this annoyance doesn’t benefit the email marketer – since disgruntled subscribers are usually reluctant to buy from you, or even read what you’ve got to say, ever again.
14 Aug 2012 Posted by slazardi No Comments
10 Aug 2012 Posted by slazardi No Comments
Besides digging into cake and unwrapping presents, a birthday usually means you’re being congratulated by the ones that are close to you. Emailbrain allows you to become one of those people for your subscribers, with our automated Anniversary Email.
This is How it Works:
When a list is created or imported, there’s an option to include additional information about your subscribers, such as job titles, gender, but even more importantly – their birthday.
You might find this information quite valuable, since it provides insight about subscribers’ age and life stages. This is why it is not unusual to make the birthday a mandatory option in the subscription form. Some organizations however like to congratulate their subscribers on the date they’ve subscribed, or the day they made their first purchase.
07 Aug 2012 Posted by slazardi No Comments
Even though unsubscribers might just hit the “report spam” button, this will lower your sender reputation.
Understanding why people opt out can be of great value in helping you improve your product/service or marketing campaigns, it’s inevitable that you will at least lose a few subscribers every now and then – sometimes without any good reason.
So when that does happens, the best thing you can do is to respect their wishes and give them a quick and friendly send-off.
It’s better for everyone if you make this process as simple and polite as possible – since business integrity and the law demands that you always give people a clear channel to opt out.
The first step is to make sure your unsubscribe options/buttons/links are obvious and easily accessible on every email that you send. Your reader should never have to strain to look for it. And, when someone does unsubscribe from your mailing list, it’s a sure sign of professionalism to send them a reassuring confirmation email that they have been successfully unsubscribed.
03 Aug 2012 Posted by slazardi No Comments
At Emailbrain, we get many newsletters both from clients of ours as well as through private subscriptions. We’re in the email marketing service business, so we better stay on top of it!
Never assume that the recipients of the email campaign will press “Show Images” or “If you have trouble viewing this email click here (to view it in the browser).” Better be prepared; communicate to the reader what to do, by letting them know, they should open the images.
The most popular mail programs such as Gmail, Hotmail, Outlook, MSN, Yahoo, have images disabled by default, which means a large percentage of subscribers may experience the problem of not seeing your message in full. On a mobile phone, users can also select to have images downloaded by default, or only on request. Plus, if they’re big, they take a long time to load, which might cause readers to delete or navigate away from your email newsletter before they’ve even really seen it.
With Emailbrain, there is also an option to embed images into your newsletter. Keep an eye on this blog for more information about this exciting option – coming soon!