28 Dec 2012 Posted by slazardi No Comments
There are two primary areas to focus on when designing emails and newsletters: structure and content and there are some very important rules to follow on both of them.
- Size: Design HTML messages with a maximum width of 600 pixels so it can be viewed in the preview pane of email clients. Limit the size of an email to 150k, including images, to prevent long download times.
2) Use table for layout
- Email clients, like Gmail and Outlook 2007, have poor support for HTML tags like float, margin and padding, so tables work best as the framework of any email. For the best results, keep the following in mind when coding your table structure.
- Set the width in each cell, not the table.
- Use a container table for body background colors.
- Avoid unnecessary whitespace in table cells
3) Use Inline CSS and general font formatting
Gmail is the principal culprit for this one. Since Gmail strip out the CSS from the <head> and <body> of any email, all CSS must be inline. The good news is this is something you can almost completely automate. There are some services like Premailer that will place all CSS inline with the click of a button. If you use such a tool you can leave this step to the end of your build process so you can utilize all the benefits of CSS.
4) Top 300 pixels is above the fold
Small email preview panes on many email clients require that the most compelling content is in the top 300 pixels.
5) Don’t assume that images will be viewed.
Many email clients have image blocking on by default so:
- Set the height and width of your images to help your message maintain its proper layout even if images are turned off.
- Never use images for important content like headlines, links and calls-to-action.
- Use alt text for all images and always include the width and height so blank placeholder images don’t throw your design out when images are disabled.
- Test your design in a preview pane, full screen and with images turned on and off and tweak the structure accordingly.
6) Always include a plain text version
- It helps with delivery, enough said. If you’re only going to send an HTML version, then at the very least, Use both HTML text and images in the message, not all images. That way, recipients can still read the message if the images are turned off.
21 Dec 2012 Posted by slazardi No Comments
18 Dec 2012 Posted by slazardi No Comments
11 Dec 2012 Posted by slazardi No Comments
07 Dec 2012 Posted by slazardi No Comments
There’s nothing hotter for consumers than tablet devices and smart phones. That is why is so important to create mobile targeted newsletters that containing specific calls to action. Here are a few interesting mobile device statistics to kick things off:
- More than 90% of all active mobile handsets in the U.S are enabled for SMS messaging and Web browsers to access the Internet (Morgan Stanley Market Trends).
- Across all ages and phones used, 69% use SMS (text) messaging, with 1 in 4 using it specifically for commercial or marketing purposes. (ABIResearch).
-1.2 billion smart phones will enter the market over the next 5 years, about 40 percent of all handset shipments). (ABIResearch)
As a business owner, you must have a strategic plan in order to be successful when creating your campaign. Mobile is a two-way medium and great campaigns will be as much about the consumer requesting information or answering a call to action, as much as the brand pushing information towards the consumer.
Five Quick Tips to Make Your Email Mobile Friendly
1. Keep subject lines simple to about 30 characters or less.
2. Use the option to “Click to read on your mobile device” at the top of all your email marketing and newsletters.
3. The content of the newsletter should be short and whenever possible use links to provide more information.
4. Always hyperlink larger fonts to make it easier for readers to click on.
5. A single column layout is easier to render on a mobile device than a two column layout.
Mobile Marketing drives mass engagement, use it wisely and you will receive higher returns on your marketing efforts.
04 Dec 2012 Posted by slazardi No Comments
Last night I was cleaning my inbox from all those unwanted emails, that I’m sure we all received, and realize that not many marketers take the time to thank their clients for their business. We as marketers are so focus on selling that we forget that besides giving out discounts what really gets a person to buy is the level of service a company provides.
So from now on we recommend that you should include in your marketing mix, campaigns that develop customer loyalty. Loyalty campaigns will separate your emails from the bunch and will transcend the level of support that you currently offer to your customers, to your promotions.
Always consider your audiences when creating the campaign because knowing who your clients are, it’s what separates you from those who give meaningless thanks. It shows that your company actually cares.
With that tough in mind, don’t forget to thank your customers this holiday season for being your loyal customers and subscribers. Remember marketing campaigns are all about building long term relationships with your customers.