31 Jan 2013 Posted by slazardi No Comments
It is really amazing, you can actually test what works on your newsletter, and what doesn’t. Emailbrain will guide you through testing up to 5 subject lines for a newsletter.
Emailbrain will send tests to a random selection on your lists, and see which subject line got the most opens. We can help you do the same for your newsletter content. You can test what content gets clicked on and engaged with the most. What you can also do, is test your newsletter with our Inbox Preview tool.
25 Jan 2013 Posted by slazardi No Comments
Email marketing is a very important tool and it is a must in some cases. According to information given by Forrester Research, 86% of companies see email marketing as a very important tool for their marketing plans, and as the primary way to do marketing for their company .
According Eloqua, the marketing departments use email marketing to create brand, generate more sales and create new contacts. Similarly, other research done by Eloqua as well, tells us that 95% of people who use email marketing have seen their sales increase.
22 Jan 2013 Posted by slazardi No Comments
1. Avoid publishing your email address on any web page and forums where they have complete control over your privacy.
2. Always mark an unwanted email as spam.
Email services like Hotmail or Gmail create a filter to automatically detect all emails that are spam and then they file a complaint to the network which sent the email. If there are many complaints generated by a sender, your email service will block it completely.
3. Do not enter your email address on websites, and companies that you are unfamiliar with or have a reason to distrust.
You do not give your phone number or home address to a stranger, the same rationale applies to email addresses.
4. Unsubscribe from emails you do not want to receive. Please keep in mind that a good email marketing company will ensure that its subscribers have options to unsubscribe from all headers and footers in the press.
18 Jan 2013 Posted by slazardi No Comments
Email Marketing is all about making your readers have confidence in you and know who you are. We say they need to know who you are because many readers who see emails that are not from a known sender, delete them or mark them as spam. So make sure you send your contacts a way to opt-in and do not buy databases.
When creating a newsletter, remember to use a good subject line because it is the first thing readers see. We encourage you to make it clear and attractive, so you can make sure that they open it.
Also, we recommend you to not clutter the inbox of your readers with many newsletters, it may cause them annoyance and soon enough they will unsubscribe or mark your email as spam. Also, avoid sending more than one email, or maximum two emails with a week.
11 Jan 2013 Posted by slazardi No Comments
With all the email filtering programs in effect it seems like escaping being filtered is near impossible. In order to avoid the filter, address the most common words used to block emails and prevent using them. The best way to get through an email filter is to understand the ways you are being filtered, so take a look at the key 20 words to avoid when sending out emails as courteously provided by:
1. cancel at any time
2. check or money order
3. click here
5. dear friend
6. e-mail marketing
7. for only
8. free (including toll-free)
9. great offer
11. increase sales
12. order now
13. promise you
14. risk free
15. special promotion
16. this is not spam
17. to be removed
Not using these words is difficult and sometimes unavoidable but do your best and you will see the amount of bounced emails drop drastically.
08 Jan 2013 Posted by slazardi No Comments
Plenty of people send emails that are just a single image with no additional text. But this may not be a really good idea for you to do. Why?
When an image is too big it will take a longer time to load when your customer opens your email. If your entire message is contained in the image, then your readers on slower Internet connections will miss the information you’re trying to share. It’s best to re-size your image to speed up loading time.
Most email clients block images in emails by default for security reasons, and just under half of consumers don’t adjust these settings, therefore if your customers have images blocked in their inboxes, they won’t be able to read your message if it’s all contained in just one image.
Not Mobile Friendly
Smartphones and tablet screens are much smaller than a normal computer screen, and your emails will display in a different way for customers reading on their mobile devices. The iPhone automatically resizes emails to fit on the screen, but any text on a big image would be unreadable at that size. Android phones don’t re size emails. Instead, your readers are required to scroll across and up and down a large image to read your whole message. That gets frustrating really quickly on a 4-inch screen.
What You Can Do Instead
· Balance Text and Images: Instead of using a single image try balancing text with smaller images. Including text in addition to your image means that customers who are reading your email on a smartphone or use image blocking will still get your information without viewing your image.
· Use Descriptive Alternative Text: Any time you use images in your email, make sure to include descriptive alternative text for your readers who have images blocked by their email clients. The alternative text displays when the image is blocked. Make sure your alternative text reflects any text component in your image.
· Use Smaller Images or Thumbnails: If you send a weekly circular or menu or similar content to your customers, send a smaller version of your image to your customers’ inboxes instead of uploading the full-sized image. You can link the image to a larger version on your website or microsite and include a note in your email for customers to click through for the whole image.
· Optimize for Mobile: Finally, to make sure your images are mobile-friendly, make sure they’re not wider than 600 pixels. You can re size your image in the message editor by clicking and dragging the sides of your image. You can also use image editing software on your computer to re-size your image before uploading it.
04 Jan 2013 Posted by slazardi No Comments
A microsite is an mini website that can be linked to your main website. Its simplest and most obvious use is as a place to display your past newsletters and their related stories, allowing visitors to browse through your past published content. If used to its full potential, it can also be a means to build your mailing list. By displaying past content to your main website’s visitors, you will increase the loyalty of your existing subscribers and move them closer towards a buying decision. You may also gain new subscribers.
A microsite can help in a number of ways:
* Some recipient’s email clients are not HTML compatible, therefore many of your clients can only view the plain text version of your email newsletters. A microsite allows your clients to immediately view the HTML format; images, links and most importantly your company’s corporate identity.
* If the microsite is being used to promote a product or for updated company events, you can encourage subscribers to bookmark the site so they come back and visit to get the most up-to-date company information.
* Your archived newsletters can offer a means of innovation, developing new concepts and designs for both new and existing clients. This means that the more time that is spent on your site allows for more opportunity to track and obtain your clients individual interest.
* Your microsite can be optimized for search engines and if you have Google Analytics enabled you can view click-through rates and reach prospective clients.
If you still have not taken advantage of this great tool, click here to learn how to set up your own Microsite.