26 Feb 2013 Posted by slazardi No Comments
Click through Rate (CTR)
CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate, you divide the number of responses by the number of emails opened and multiply the result by 100 to express it as a percentage.
Confirmed Opt In (or Double Opt In)
This formula of obtaining permission to send email messages and/or campaigns requires that the subscriber confirms his subscription by clicking on a confirmation link or by replying to a confirmation email, before you include them in your opt in list. See also: Double Opt in.
A database is an organized collection of information stored in a computer, which can be accessed and consulted in different ways. In terms of email marketing, your database is the software where you store your records, forms and lists. There are numerous forms of databases, including MS Excel, Outlook, Outlook Express, Netscape, Oracle, and Sybase.
Double Opt In
“Double opt in” or “Confirmed opt in” is a means of additional security that consists in requiring that email accounts are first opened and later verified by means of a validation message via email that only the person who has access to the account can respond to. Double opt in is regarded as the gold standard for secure email marketing. (See also: Confirmed Opt in)
When you build an email and send it to your recipients using EmailBrain this is defined as an email campaign. Your campaign may be a newsletter or may consist of offers. Some marketers may define a campaign as a series of email messages using a common theme, but in the EmailBrain system, any email sent is classified as a campaign.
19 Feb 2013 Posted by slazardi No Comments
One of the biggest factors of email marketing success is to have all of your emails opt-in. You may be wondering what opt-in means, here is the explanation:
Opt-in is the act of agreeing by email or any other means to receive emails, or to give a particular individual permission to send you emails. There are several types of verification and some are more complex than others. Some people use double opt-in, which is when you subscribe you get an email with a link that you must click on to ensure the existence of the recipient.
Companies that follow anti-spam rules and have opt-in forms see that their campaigns generate better open rates and receive less unsubscribes. Let’s do a quick comparison of opt-in vs. not opt-in.
When emails are Opt-in:
1. Great chance that your subscribers will open their emails.
2. Great willingness to share content.
3. Positive attitude towards your company.
When emails are not Opt-in:
1. Great possibility of your clients not opening your emails.
2. Recipients will not read your messages.
3. They might even decide to never do business with you.
15 Feb 2013 Posted by slazardi No Comments
The security of our client’s information is very important to us.
To Emailbrain, security is very important and it is essential for us to protect the information of our customers and make our email marketing application very safe. Therefore, Emailbrain does the following:
• When exporting a database, mailing list, statistics or invoices it is done by sending an email to the owner of the user account. That way, if someone accesses your account with bad intentions and tries to export the information to a different email address, it will be unsuccessful.
• We have a password change mechanism from the user profile.
• We have a log where all accesses are logged.
• It records the IP, the date, the time and details of each action occurred in the accounts.
• Our API is restricted for use exclusively from an IP or a range of IP’s. Similarly, the API has a different password to access the account.
• We have a recycle bin, which holds newsletters and contact lists for a few days if they are to be rescued, it empties automatically every Sunday.
• Client’s password changes every 3 months or if it is suspected that the password has been obtained by a third party, we recommend immediate replacement.
12 Feb 2013 Posted by slazardi No Comments
05 Feb 2013 Posted by slazardi No Comments
“One of our customers recently summed it up well by telling us that for them Social Media was shinny but email was money”. Marie Moynihan
“When you combine dynamic imaging with real-time data you’ll see the true power of dynamic imaging. You can use Facebook likes and Twitter counters with the exact number of likes and tweets on the moment of opening the e-mail”. Ronald Dubbeldam
“To create, execute and automate highly dynamic campaigns across all the key interactive channels – email, mobile, social and the web”. Simon Robinson
“Understand why and how your audience uses technology and then start trying to align your communication efforts”. Brian Reich and Dan Solomon
“Either write something worth reading or do something worth writing about”. Benjamin Franklin
“You can’t expect to just write and have visitors come to you-that’s too passive”. Anita Campbell
“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well”. Tim Frick
“Hyperlinks are the twenty-first-century equivalent of the name-dropper”. Chris Brogan and Julien Smith.
“Smartphones are reinventing the connection between companies and their customers”. Rich Miner
“Understand the key factors in the math behind viral marketing, and use those to figure out what it takes to get viral growth”. David Skok
“In this age of microblogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences”. Tim Frick
“It no longer makes economic sense to send an advertising message to the many in hope of persuading the few”. M. Lawrance Light
01 Feb 2013 Posted by slazardi No Comments