26 Mar 2013 Posted by slazardi No Comments
Did you know you can schedule an email campaign, and send a second email to a person who previously opened it? Did you also know you can send automatic emails to people who clicked on a specific link on an email you sent before?
Email marketing should not stop you from doing other activities while your newsletters get sent out, you can schedule your campaign at an earlier time, and it will be sent out later without you having to be present.
With our schedule triggers feature, you can select the date and time your campaigns (or communications) to go out. It is ideal for a recurring monthly send, such as invoices. So for example, if you want your customers to receive their bills at 9 am on the first day of each month, Emailbrain automatically sends it for you.
22 Mar 2013 Posted by slazardi No Comments
Undecided on what subject line should go on your campaign? Well, it is easy. Test, see results, draw your conclusion and apply the most effective one. One great characteristic of email marketing is that it allows you to quickly implant the most convenient marketing strategy, without using many resources, or spending a great quantity of money.
Emailbrain has a feature called A/B Testing, in which you can try a sample of two different emails and see which subject line gives a better open rate. You can also place different images, and test which one gives a better click through rate or a better open rate. Try it for yourself, you won’t regret it!
19 Mar 2013 Posted by slazardi No Comments
The advantages of keeping your emails short is that clients can focus on your main idea, without losing attention because the email is so long. It is always great to keep your emails clean, and have a length appropriate to the busy and fast life your clients might have. Keep in mind that summarizing the main point will make greater effectiveness of your emails.
Here are Four (4) bullets to keep in mind when sending your newsletter:
1.Use bullets so you can condense the most important information you want to highlight for your clients.
2.Add images, remember people are “visual” and will be more attracted to your newsletter, if there is a graphic representing or illustrating your main idea.
3. Do not bombard your clients with too many links.
4. Make sure your call to action is measurable, and that your clients can click on a specific link that directs them to your call of action, that way you can quantify how many people are interested in your call to action.
15 Mar 2013 Posted by slazardi No Comments
08 Mar 2013 Posted by slazardi No Comments
SPAM Toggling on Opt-in forms
As with anything the bigger it grows, the more it is abused. Email marketing is not immunized from this. Spammers continue to find new ways of molesting this effective marketing tool to serve their individual malicious intent. As such, the CAN-SPAM act as well as various others such as The Canadian Radio-television and Telecommunications Commission has implemented more stringent laws.
Spamming is a criminal offence and is taken very seriously. They could have severe consequences and can easily have cases brought against spammers.
In the US, consumers can sue under State and Federal fraud and deceptive trade practice laws but must show more damage than the business expenses associated in combating spam. Spam messages can be fined as much as US $300 per unsolicited email sent.
This stresses the procedure of having consumers opt-in for email or text communications.
Enter the role of toggling
The Canadian Radio-television and Telecommunications Commission summarized that “toggling” is a way of switching between different tick boxes. The Commission also notes that toggling has been used as an opt-out consent mechanism rather than an opt-in consent mechanism, as the default toggle undertakes consent on the part of a person.
Now many people are unaware that it is in fact infringing on the act, when a pre-checked box on a website which requires the consumer to action against receiving email. In other words, once you already landed on a certain page, the opt-in is already checked or opted in without a client having to do so.
Now the Commission has considered that an out-right action is needed for an agreement to be considered as opt-in to receive communication from a company. Therefore having the consumer to action an opt-out as opposed to an opt-in, is not considered lawful and the default setting needs to be left in an untainted manner.
If a consumer opts-in for correspondence, the company is also required to send a confirmation of the particular person, whose authorization is being sought.
Not only does this ensure that companies are not being marked as spam, but it also reassures their clients that they are taking the necessary steps in making sure they are not merely spamming their contact lists.
05 Mar 2013 Posted by slazardi No Comments
01 Mar 2013 Posted by slazardi No Comments
As quickly as you can, be sure to invoke what you’re offering and why it is of any use or benefit to the consumer. Whether it’s a cellphone offer or a holiday package, be concise, clearly communicating to clients on their level. Do not use jargon terms. Use points they can relate to. Also be clear about subsequent phases, directing them towards a call-to-action and cultivating them to the action the process.
Be clear with your design layout
Your message design should be as flawless as your email content. Avoid disorderly designs or a layout that counters your message as opposed to complimenting it. Allow the design to be as simple and direct to see as the content is, especially links and buttons. Make sure the design lets the customer follow a call to action and inspires them to act.
Stop being sophisticated
Forget sending info-driven emails that are cluttered; they don’t appeal to audiences. Clients need to have a bond with you and not addressed as a superior being. So write from one human being to another.
Have a specific message in every email
Make a point of having one specific message that you would want the audience to take seriously. Whether it’s directing them to a page site and making use of a new feature or to purchase a product on sale. Simply ensure you have something in EVERY single email because you are subconsciously training your readers to take action when you bring it to their attention!
Write about everything relatable!
Many business owners compose unbearably mind-numbing and dull emails that are nothing more than exhausted appeals for people to buy their products or make use of their services. Comprise all varieties of subjective material about lifestyles and anything else that is relatable, including current happenings, trends and applicable material to you and the industry you are in.
Be practical in your sales conversion
Be sure that your transition from the email campaign to your website is as continuous as it can be. Any resistance allows a consumer to have a cause to stop the process you have laid out. Have a constant dialogue, message, design and use of pictures from start to finish. Create a landing page clearly related to the email as possible, so that there are no breaks between links from the call-to-action in the email to the landing page.