• 30  Aug 2013   Posted by slazardi   Comments No Comments

    Measure Results

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    In Email Marketing, it is extremely important to measure the results of your campaigns in order to know if what you are doing is correct or if you should change your strategy. You should ask yourself when you are reviewing reports and statistics the following:

    • What kind of newsletters are my clients opening more? Informational / promotional
    • At what time do they get opened more?
    • What geographic location is more responsive to my content?
    • Are they clicking more on a specific topic?
    • How many emails were opened?
    • Were there any forwards?

    After analyzing these questions and answering them you can see if you are doing it right or if you should make any changes to your email marketing plan. You can do this with each of your sends or select certain sends and analyze them thoroughly. The important thing is that your email marketing goals are being met and you do the necessary to make this happen.

  • 27  Aug 2013   Posted by slazardi   Comments No Comments

    Better Your Segmentation using our Autoresponder Post-send Analysis Feature

    It is extremely important to know which links are the most popular and who clicked on them when sending autoresponders. Email Marketing is way more effective when it has specialization and segmentation. With Emailbrain, you can now  analyze which links were clicked on in your autoresponse emails, as well as the addresses of those who clicked on the links. As you can see, there is a lot of potential for astonishing, targeted future autoresponders. You will be be able to separate your demographics into even more specialized fields. Give it a try and let us know what you think, send us an email with any suggestions you have at marketing@emailbrain.com.

  • 23  Aug 2013   Posted by slazardi   Comments No Comments

    How to make it into Gmail’s Priority Inbox

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    Gmail is now compartmentalizing their inbox, and as marketers, it is clear that we will now need to work harder in order to end up in the Priority Inbox of Gmail.

    Here are our suggestions on your Email Marketing Campaigns to make it into the Priority Inbox of Gmail:

    · Make the subject line more personal- Since inboxes are now going to be classified, you will have less chances to grab your readers’ attention, so make sure your email is very targeted and personal.

    · Get to the key point very quickly, don’t overwhelm your clients with too much unimportant information

    · Ask them politely to drag and drop your email into the priority inbox, this can also be an opportunity for you to launch a new promotion or offer of interest to them.

    Our Reports section allows you to see which email addresses are Gmail, that way you are able to classify and specialize your newsletters that are being sent to your clients so that they end up being in the Priority Inbox.

  • 20  Aug 2013   Posted by slazardi   Comments No Comments

    Import your Contacts to your Emailbrain account more easily

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    At EmailBrain, we want to make your experience with  Email Marketing  as easy as possible.
    And that is why we have added a new feature that allows you to add your Excel contacts simply by dragging and dropping and likewise the loading rate and import time is much faster.

    Please log-in your account & go to Contacts> import and you will see this new import feature.

     

  • 16  Aug 2013   Posted by slazardi   Comments No Comments

    Mobile Site

    Creating a Mobile Site – Mobile Editor

    In the mobile section, click on ‘Mobile Sites’, then ‘Create Site’.

    You will be presented two options – to start with a blank template, or use one of ours. In this example, we’ll be looking at using one of our templates.

    Click on ‘Preview’ to view each template, then, click on ‘Select’.
    You will be redirected in the mobile editor.

    Select Style
    Firstly, let’s look at setting up the style sheet for your template, along with your logo and site name.
    Browse for logo and insert. You will see your logo inserted at the top, in the preview on the right.

    There are loads of different predefined styles to choose from, or you may want to create your own. To create a custom style, tick the checkbox at the bottom of the page, ‘Custom Style’.

    Personalize your custom style and save.

    At the top of the page, click on the ‘edit’ icon, to define the site name.


    Select Pages
    The next step in the process is to identify and select your pages. Click on the ‘menu’ button, in the phone preview on the right. You will see all the default pages for this template.  As you select a page, the page tab will highlight in the preview on the right. You can however, add more pages on the bottom left.

    Select a page, and you’ll be given the option to ‘edit’ or delete.

    Edit Pages
    At the top, you’ll see all the page elements. Click on an element and it will be added to your page in the section below. The section below contains the elements on the page. Left click on any of the added elements and the element will highlight in the preview.
    Click on the ‘right’ arrow to expand the element and view/edit it’s properties.

    To delete an element, click on the trashcan icon. To move an elements position on the page, left click the ‘up/down’ arrows and move it to the appropriate position.

    Text Display Element
    Use this element to input text – insert a heading and some paragraph text.  Name the element for your own record at the top. Choose your text alignment, font style and size.  Always refer to the preview on the right to review the result when adding elements.


    List Element
    You would use this element for listings and choose between bulleted, numbered or definition lists.  Enter your text in the space provided, then click on the ‘+’ sign to insert each listing.

    Image Element
    There are three different ways to insert your image:
    •    Upload the image – Tick ‘Upload’ and upload image
    •    Web Address – Tick ‘Web Address’, enter your image URL path,
    •    Library – Use this option if your image is already loaded onto your account, locate the image and insert

    Insert your mouse over/hover text and hyperlink.

    Hyperlink/Videolink Element
    Insert your text to be used as a hyperlink.
    Select either ‘Text’ or ‘Button’, to define your link type.
    Link either to a page, web address, email, or phone number.

    Table Element
    Insert tables onto your page. Enter your header/caption text, then, add your rows and columns.  Select the ‘+’ sign opposite ‘Rows’ to add a row. Then in that row1 Column (for example), click on the ‘column +’ sign to enter more columns.

    Text Input Element
    Use this element to insert a text input field. Insert your header text and min and max character length.
    Checking the ‘Required’ box will require the user to complete this field before submitting.
    Checking the ‘Password’ box will hide text entered into the field.

    Numeric Input Element
    Use this element to insert a numeric input field. Insert your header/caption text and min and max character length.
    Checking the ‘Required’ box will require the user to complete this field before submitting.

    Selection Input element
    Insert your heading text, then, choose to display as a dropdown, radio buttons or checkboxes. Enter the values as below and review your result in the preview.
    Enter your caption, displayed in the dropdown, checkboxes or radio buttons.
    Enter the value that is stored against the user’s dataset.

    Date Input element
    Enter the heading/caption text.
    Set the default date that you want to appear on a user’s phone, (specific date, yesterday, today or tomorrow).
    Checking the ‘Required’ box will require the user to complete this field before submitting.

    Contact Us Element
    Insert the header/title, then, edit any of the field names below. Add a Google map below if required.

    Social Icons element
    Social share your newsletter and have people follow you on Twitter, Facebook, YouTube and Linkedin.
    Insert your title text and choose which social platforms to integrate with.

    Lead Form Element
    This element is presented with predefined fields as seen below in the preview.
    Insert your button text, your return message (the autoresponder  message, after someone clicks on ‘Send’) and the Autoresponder Email (the email address to send all the captured data to).

    Video Element
    Insert a video onto your page. Insert the title at the top, then the URL. This is the URL at the top of your browser.

    Map Element
    Include your location by inserting Google Maps onto the page. Insert the Title, Address, City, State and Country.

    Viral Buzz Element
    Go viral and have your newsletter shared on Facebook, Twitter or emailed. Insert the Title text, and select which social platforms to share your newsletter with.



  • 13  Aug 2013   Posted by slazardi   Comments No Comments

    We have launched our Mobile Site Builder!

         
         
       
     
     
       
         
         
  • 09  Aug 2013   Posted by slazardi   Comments No Comments

    Email Open Rate: Out With The Old, In With The New

    Email Open Rate: Out With The Old, In With The NewEmail marketing is more than just creating a newsletter and sending it. The marketingvalue comes into play when analyzing the key metrics on a newsletter send, which can easily be done with your drill-down Emailbrain reports.Take a peek at the 7 key metrics that email marketers rely on:• List size• Delivery rate or deliverability in industry speak.• Open rate• Click-through rate• Conversion rate• Unsubscribes and spam complaints• Historical comparisonsAs the industry develops, there are standards for calculating these metrics that are adopted across the industry. Emailbrain has always calculated the open rate by dividing the emails opened by the total number of emails sent. The industry standard has evolved to excluding hard bounces (undeliverable emails) from the amount sent when calculating the open rates.Old Formula: Emails opened / Emails sent = Open rateNew Formula: Emails opened / (Emails sent – bounced emails) = Open rateYou will see an improvement in your open rates as a result of this change. And no, we’re not cheating to bump up the open rate. We’re leveling the playing field by bringing ourselves in line with the Email Marketing industry practice.
    Email marketing is more than just creating a newsletter and sending it. The marketing
    value comes into play when analyzing the key metrics on a newsletter send, which can easily be done with your drill-down Emailbrain reports.
    Take a peek at the 7 key metrics that email marketers rely on:
    List size
    Delivery rate or deliverability in industry speak.
    Open rate
    Click-through rate
    Conversion rate
    Unsubscribes and spam complaints
    Historical comparisons
    As the industry develops, there are standards for calculating these metrics that are adopted across the industry. Emailbrain has always calculated the open rate by dividing the emails opened by the total number of emails sent. The industry standard has evolved to excluding hard bounces (undeliverable emails) from the amount sent when calculating the open rates.
    Old Formula: Emails opened / Emails sent = Open rate
    New Formula: Emails opened / (Emails sent – bounced emails) = Open rate
    You will see an improvement in your open rates as a result of this change. And no, we’re not cheating to bump up the open rate. We’re leveling the playing field by bringing ourselves in line with the Email Marketing industry practice.

    Email marketing is more than just creating a newsletter and sending it. The marketing

    value comes into play when analyzing the key metrics on a newsletter send, which can easily be done with your drill-down Emailbrain reports.

    Take a peek at the 7 key metrics that email marketers rely on:

    .: List size
    .: Delivery rate or deliverability in industry speak.
    .: Open rate
    .: Click-through rate
    .: Conversion rate
    .: Unsubscribes and spam complaints
    .: Historical comparisons

    As the industry develops, there are standards for calculating these metrics that are adopted across the industry. Emailbrain has always calculated the open rate by dividing the emails opened by the total number of emails sent. The industry standard has evolved to excluding hard bounces (undeliverable emails) from the amount sent when calculating the open rates.

    Old Formula: Emails opened / Emails sent = Open rate

    New Formula: Emails opened / (Emails sent – bounced emails) = Open rate

    You will see an improvement in your open rates as a result of this change. And no, we’re not cheating to bump up the open rate. We’re leveling the playing field by bringing ourselves in line with the Email Marketing industry practice.

  • 06  Aug 2013   Posted by slazardi   Comments No Comments

    Open Rate vs Click through Rate

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    To calculate the open rate we use a measurement called “known” opens.  A known open is when:
    1 – The subscriber enables the images in your email to display either in the preview pane or in a full view of the email
    2 – The recipient clicks a link in the email.
    So for bragging rights, a high open rate makes you look good. But to get the best out of your campaigns, you want action or engagement not just an open.  That’s where the click-through rate comes in.  If you achieve a high click through rate, you are more likely to create engagement through product sales, event updates and coupon redemption.

    To calculate the open rate we use a measurement called “known” opens.  A known open is when:

    1. The subscriber enables the images in your email to display either in the preview pane or in a full view of the email

    2. The recipient clicks a link in the email.

    So for bragging rights, a high open rate makes you look good. But to get the best out of your campaigns, you want action or engagement not just an open.  That’s where the click-through rate comes in.  If you achieve a high click through rate, you are more likely to create engagement through product sales, event updates and coupon redemption.

  • 02  Aug 2013   Posted by slazardi   Comments No Comments