• 27  Sep 2013   Posted by slazardi   Comments No Comments

    A Reminder of How to Avoid Anti-Spam Filters

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    As time goes by internet providers are becoming stricter with their spam filters.

    What are spam filters? What these filters do is they select or spam trap the emails before they reach your inbox.

    To avoid being selected as spam by spam filters and to make sure that your newsletters are being delivered to your inbox please note the following:

    Do not use words like Free, $ $ $ $, € € € €, Discount, Viagra, sex, fast, in a hurry, get rich, etc. .. This may be in the subject line or in the email content. To see a more complete list can go to our blog: http://blog.emailbrain.com/english/?p=2641

    Ensure that newsletters are not all in capital letters, that there are not lots of exclamation signs, fonts too big, all in red or bold.

    Do not use only one image, do some text and insert image(s) as well.

    Always write something in the subject of your message. never leave it blank.

  • 24  Sep 2013   Posted by slazardi   Comments No Comments

    Test your Newsletters before sending them

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    One tip we always give is to test, show, and review your newsletter many times before sending it. This way you will be 100% sure that what you are sending has no errors of any type.
    So here we give a few points to take into account and revise before sending your email marketing campaign:
    1• Check that your newsletter looks correct in all the major email providers such as Hotmail, Gmail, Yahoo etc.
    2• Read the subject line several times and make sure that it is spelled correctly. Also check for any words that may be considered spam.
    3• Ask one or two of your colleagues to review your newsletter and to provide feedback, that way you can know if there is anything that needs improvement or they can let you know if they found any errors.
    4• Check all the links, try them and see if they are working and opening in the page you want them to open.
    5• Check that the name of the sender of the newsletter is well written and that it  is also recognized by its subscribers.

    One tip we always give is to test, show, and review your newsletter many times before sending it. This way you will be 100% sure that what you are sending has no errors of any type.

    So here we give a few points to take into account and revise before sending your email marketing campaign:

    • Check that your newsletter looks correct in all the major email providers such as Hotmail, Gmail, Yahoo etc.
    • Read the subject line several times and make sure that it is spelled correctly. Also check for any words that may be considered spam.
    • Ask one or two of your colleagues to review your newsletter and to provide feedback, that way you can know if there is anything that needs improvement or they can let you know if they found any errors.
    • Check all the links, try them and see if they are working and opening in the page you want them to open.
    • Check that the name of the sender of the newsletter is well written and that it  is also recognized by its subscribers.
  • 17  Sep 2013   Posted by slazardi   Comments No Comments

    Some Mistakes that can be done before Submitting your Email Marketing Campaigns

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    The most common errors we have noticed that some users make before sending their campaigns are for example:

    1. Sending the wrong newsletter
    2. Spelling Errors
    3. Incorrect Subject Lines
    4. The Customization does not work properly
    5. Incorrect Prices
    6. Broken Images
    7. Display Failures
  • 13  Sep 2013   Posted by slazardi   Comments No Comments

    Four Highlights in your Email Marketing Campaigns

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    1. Use bold subject titles.
    2. Make newsletters simple and easy to understand, the more difficult they are the less people are going to read them.
    3. Take the time to know your audience. If you do not know your audience, it will be difficult to connect with them via email.
    4. Emphasize the important email messages. Make sure you bold, underline and color the important information.
  • 10  Sep 2013   Posted by slazardi   Comments No Comments

    Email Marketing Opt-in (Authorized)

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    Here we give you  some tips to take them into account to maintain your opt-in email marketing (authorized), and that way your information is not considered spam.- Offer your clients additional value to their customers by giving them something in return for giving you permission to send.- Make sure that you actually received permission from your clients, and not just that they have purchased from you and given you their email, without them knowing that you are going to send them information.- From your marketing team, establish a person to monitor and ensure that your databases are authorized and verified.- In all your newsletters, always give your recipient an opportunity to respond. This way you can create a better communication with them.
    Here we give you some tips to take them into account to maintain your opt-in email marketing (authorized), and that way your information is not considered spam.
    - Offer your clients additional value to their customers by giving them something in return for giving you permission to send.
    - Make sure that you actually received permission from your clients, and not just that they have purchased from you and given you their email, without them knowing that you are going to send them information.
    - From your marketing team, establish a person to monitor and ensure that your databases are authorized and verified.
    - In all your newsletters, always give your recipient an opportunity to respond. This way you can create a better communication with them.

    Here we give you  some tips to take them into account to maintain your opt-in email marketing (authorized), and that way your information is not considered spam.- Offer your clients additional value to their customers by giving them something in return for giving you permission to send.- Make sure that you actually received permission from your clients, and not just that they have purchased from you and given you their email, without them knowing that you are going to send them information.- From your marketing team, establish a person to monitor and ensure that your databases are authorized and verified.- In all your newsletters, always give your recipient an opportunity to respond. This way you can create a better communication with them.

    Here we give you some tips to take them into account to maintain your opt-in email marketing (authorized), and that way your information is not considered spam.

    • Offer your clients additional value to their customers by giving them something in return for giving you permission to send.
    • Make sure that you actually received permission from your clients, and not just that they have purchased from you and given you their email, without them knowing that you are going to send them information.
    • From your marketing team, establish a person to monitor and ensure that your databases are authorized and verified.
    • In all your newsletters, always give your recipient an opportunity to respond. This way you can create a better communication with them.
  • 06  Sep 2013   Posted by slazardi   Comments No Comments

  • 03  Sep 2013   Posted by slazardi   Comments No Comments

  • 03  Sep 2013   Posted by slazardi   Comments No Comments