29 Nov 2013 Posted by slazardi No Comments
Mobile device use continues to increase around the globe while also becoming more flexible as a marketing communication channel. Emailbrain gives you valuable mobile marketing tools, such as our mobile mini site.
Open the ‘SMS/Mobile’ tab in the Emailbrain account dashboard, and select ‘Create Site’ to begin your mini mobile adventure:
For step by step help with setting up your mobile site, see our help center video tutorials.
Tip: Provide an automatically shortened link to your mobile site in your text message campaign, and watch your open rates soar. Your subscribers will find a beautifully designed site with content and images optimized for mobile displays.
Tip: Take our mobile marketing for a spin with the offering of an instant redeem coupon. All you have to do is send out the link and customers can access the coupon right on their mobile device. Instant redeem, no mess, no fuss—and no paper wasted means happy trees!
What do you use your mini mobile site for? An event, your business profile, a sales catalogue? Comment below.
15 Nov 2013 Posted by slazardi No Comments
Once you have created your newsletter and sent your message, view reports on open rates, click through rates, and share rates from your campaign.
Our reporting tools make it easy to decipher key performance indicators in your campaign, and then use these insights to improve on future sends. Get started by clicking ‘Reports’ and ‘View by Send’.
The reports dashboard shows you all the most important categories that help you gauge the success of your send. Here you can see how many of your mails were delivered, how many of them bounced, how many were opened, and how your subscribers clicked through them. You can even compare your results to your industry’s benchmarks for email marketing campaigns.
Emailbrain’s reporting tools even tell you:
- Where in the world people open your mail
- When they read and engage with your message
- What operating system and browser they used
This information is perfect for further segmenting of your subscribers and building clearer demographic stats for your future marketing communications.
For step by step help on how to read your reports, check out this video from our Emailbrain help center.
08 Nov 2013 Posted by slazardi No Comments
Our A/B split test tool allows you to create up to five different message versions, each with their own subject line or different content. All you have to do is divide them into group A and group B for sending, and our system tells you which one worked best and then sends that newsletter to everyone else. It’s that easy—and it saves you time, money and guarantees higher open and conversion rates.
To get started on A/B testing, click ‘Sending’ from the left navigation menu and select ‘A/B Testing’.
For more detailed instructions on conducting an A/B split test, check out our tutorial video or visit the help center for more detailed information.
Was this information helpful, or do you need more details to get you started? Comment below.
05 Nov 2013 Posted by slazardi No CommentsA strong subscriber base of engaged readers is key to email marketing success. Start building your empire today by adding contacts to your address book. Emailbrain’s contact management system is flexible and can retrieve your address data from several sources.Here’s a quick explanation of the various ways you can upload contacts to your EB account address book:
Lists & Contacts > Manage your contacts
Click the “+” symbol the left-hand list column, and give your new list a name. Then click the “+” symbol again in the right-hand addressee column to manually add profile information to your dataset.
Lists & Contacts > Import your contacts
- Add by copy and paste or typing
- Import from file using xls or csv
- Import from online email accounts such as Gmail, Yahoo, etc.
Lists & Contacts > List Clean Up
Tip: use our List Clean Up tool to remove faulty and duplicate email addresses from your lists. And follow other list building best practices to amass a healthy subscriber base, such as opt in subscription forms and using report metrics to deliver the right content to your subscribers at the right time.
For step by step tips on how to upload and edit contacts check out our help center files and videos in your Emailbrain account.
05 Nov 2013 Posted by slazardi No Comments
05 Nov 2013 Posted by slazardi No Comments