04 Jan 2013 Posted by slazardi No Comments
Why You Should Use a Microsite
A microsite is an mini website that can be linked to your main website. Its simplest and most obvious use is as a place to display your past newsletters and their related stories, allowing visitors to browse through your past published content. If used to its full potential, it can also be a means to build your mailing list. By displaying past content to your main website’s visitors, you will increase the loyalty of your existing subscribers and move them closer towards a buying decision. You may also gain new subscribers.
A microsite can help in a number of ways:
* Some recipient’s email clients are not HTML compatible, therefore many of your clients can only view the plain text version of your email newsletters. A microsite allows your clients to immediately view the HTML format; images, links and most importantly your company’s corporate identity.
* If the microsite is being used to promote a product or for updated company events, you can encourage subscribers to bookmark the site so they come back and visit to get the most up-to-date company information.
* Your archived newsletters can offer a means of innovation, developing new concepts and designs for both new and existing clients. This means that the more time that is spent on your site allows for more opportunity to track and obtain your clients individual interest.
* Your microsite can be optimized for search engines and if you have Google Analytics enabled you can view click-through rates and reach prospective clients.
If you still have not taken advantage of this great tool, click here to learn how to set up your own Microsite.
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