03 May 2010 Posted by slazardi Comment(s) 1
The Subject Line
Even if a newsletter is never opened, a subject line can make a huge difference, so watch out with what subject line we pick.
First of all, I would like to let you know, that Emailbrain came out with a new feature called EB Testing. In which you are able to send 5%of your newsletter with subject line, and then other 5%of the newsletter with the other subject line. After evaluating both choices, you can make a decision and send your newsletter with the subject line that had best results to the remaining 90% of your list.
You should take into consideration how important your subject line is. It should never be misleading. This will only leave you with many complaints and many unhappy customers. Your subject line should not exceed 30 characters, and it is proven that the shorter the subject line is, the better. Please keep in mind that in many cases the subject line is a decisive factor on whether your recipients reads your email or does not read it, so always make sure to have an appealing subject line that summarizes what your newsletter is going to be about.
In addition, make sure that your subject line is simple, but full of what the client needs to read ,in order to fully understand what your newsletter is going to be about.
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