19 Mar 2013 Posted by slazardi No Comments
The advantages of keeping your emails short is that clients can focus on your main idea, without losing attention because the email is so long. It is always great to keep your emails clean, and have a length appropriate to the busy and fast life your clients might have. Keep in mind that summarizing the main point will make greater effectiveness of your emails.
Here are Four (4) bullets to keep in mind when sending your newsletter:
1.Use bullets so you can condense the most important information you want to highlight for your clients.
2.Add images, remember people are “visual” and will be more attracted to your newsletter, if there is a graphic representing or illustrating your main idea.
3. Do not bombard your clients with too many links.
4. Make sure your call to action is measurable, and that your clients can click on a specific link that directs them to your call of action, that way you can quantify how many people are interested in your call to action.
15 Mar 2013 Posted by slazardi No Comments
08 Mar 2013 Posted by slazardi No Comments
SPAM Toggling on Opt-in forms
As with anything the bigger it grows, the more it is abused. Email marketing is not immunized from this. Spammers continue to find new ways of molesting this effective marketing tool to serve their individual malicious intent. As such, the CAN-SPAM act as well as various others such as The Canadian Radio-television and Telecommunications Commission has implemented more stringent laws.
Spamming is a criminal offence and is taken very seriously. They could have severe consequences and can easily have cases brought against spammers.
In the US, consumers can sue under State and Federal fraud and deceptive trade practice laws but must show more damage than the business expenses associated in combating spam. Spam messages can be fined as much as US $300 per unsolicited email sent.
This stresses the procedure of having consumers opt-in for email or text communications.
Enter the role of toggling
The Canadian Radio-television and Telecommunications Commission summarized that “toggling” is a way of switching between different tick boxes. The Commission also notes that toggling has been used as an opt-out consent mechanism rather than an opt-in consent mechanism, as the default toggle undertakes consent on the part of a person.
Now many people are unaware that it is in fact infringing on the act, when a pre-checked box on a website which requires the consumer to action against receiving email. In other words, once you already landed on a certain page, the opt-in is already checked or opted in without a client having to do so.
Now the Commission has considered that an out-right action is needed for an agreement to be considered as opt-in to receive communication from a company. Therefore having the consumer to action an opt-out as opposed to an opt-in, is not considered lawful and the default setting needs to be left in an untainted manner.
If a consumer opts-in for correspondence, the company is also required to send a confirmation of the particular person, whose authorization is being sought.
Not only does this ensure that companies are not being marked as spam, but it also reassures their clients that they are taking the necessary steps in making sure they are not merely spamming their contact lists.
05 Mar 2013 Posted by slazardi No Comments
01 Mar 2013 Posted by slazardi No Comments
As quickly as you can, be sure to invoke what you’re offering and why it is of any use or benefit to the consumer. Whether it’s a cellphone offer or a holiday package, be concise, clearly communicating to clients on their level. Do not use jargon terms. Use points they can relate to. Also be clear about subsequent phases, directing them towards a call-to-action and cultivating them to the action the process.
Be clear with your design layout
Your message design should be as flawless as your email content. Avoid disorderly designs or a layout that counters your message as opposed to complimenting it. Allow the design to be as simple and direct to see as the content is, especially links and buttons. Make sure the design lets the customer follow a call to action and inspires them to act.
Stop being sophisticated
Forget sending info-driven emails that are cluttered; they don’t appeal to audiences. Clients need to have a bond with you and not addressed as a superior being. So write from one human being to another.
Have a specific message in every email
Make a point of having one specific message that you would want the audience to take seriously. Whether it’s directing them to a page site and making use of a new feature or to purchase a product on sale. Simply ensure you have something in EVERY single email because you are subconsciously training your readers to take action when you bring it to their attention!
Write about everything relatable!
Many business owners compose unbearably mind-numbing and dull emails that are nothing more than exhausted appeals for people to buy their products or make use of their services. Comprise all varieties of subjective material about lifestyles and anything else that is relatable, including current happenings, trends and applicable material to you and the industry you are in.
Be practical in your sales conversion
Be sure that your transition from the email campaign to your website is as continuous as it can be. Any resistance allows a consumer to have a cause to stop the process you have laid out. Have a constant dialogue, message, design and use of pictures from start to finish. Create a landing page clearly related to the email as possible, so that there are no breaks between links from the call-to-action in the email to the landing page.
26 Feb 2013 Posted by slazardi No Comments
Click through Rate (CTR)
CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate, you divide the number of responses by the number of emails opened and multiply the result by 100 to express it as a percentage.
Confirmed Opt In (or Double Opt In)
This formula of obtaining permission to send email messages and/or campaigns requires that the subscriber confirms his subscription by clicking on a confirmation link or by replying to a confirmation email, before you include them in your opt in list. See also: Double Opt in.
A database is an organized collection of information stored in a computer, which can be accessed and consulted in different ways. In terms of email marketing, your database is the software where you store your records, forms and lists. There are numerous forms of databases, including MS Excel, Outlook, Outlook Express, Netscape, Oracle, and Sybase.
Double Opt In
“Double opt in” or “Confirmed opt in” is a means of additional security that consists in requiring that email accounts are first opened and later verified by means of a validation message via email that only the person who has access to the account can respond to. Double opt in is regarded as the gold standard for secure email marketing. (See also: Confirmed Opt in)
When you build an email and send it to your recipients using EmailBrain this is defined as an email campaign. Your campaign may be a newsletter or may consist of offers. Some marketers may define a campaign as a series of email messages using a common theme, but in the EmailBrain system, any email sent is classified as a campaign.
19 Feb 2013 Posted by slazardi No Comments
One of the biggest factors of email marketing success is to have all of your emails opt-in. You may be wondering what opt-in means, here is the explanation:
Opt-in is the act of agreeing by email or any other means to receive emails, or to give a particular individual permission to send you emails. There are several types of verification and some are more complex than others. Some people use double opt-in, which is when you subscribe you get an email with a link that you must click on to ensure the existence of the recipient.
Companies that follow anti-spam rules and have opt-in forms see that their campaigns generate better open rates and receive less unsubscribes. Let’s do a quick comparison of opt-in vs. not opt-in.
When emails are Opt-in:
1. Great chance that your subscribers will open their emails.
2. Great willingness to share content.
3. Positive attitude towards your company.
When emails are not Opt-in:
1. Great possibility of your clients not opening your emails.
2. Recipients will not read your messages.
3. They might even decide to never do business with you.
15 Feb 2013 Posted by slazardi No Comments
The security of our client’s information is very important to us.
To Emailbrain, security is very important and it is essential for us to protect the information of our customers and make our email marketing application very safe. Therefore, Emailbrain does the following:
• When exporting a database, mailing list, statistics or invoices it is done by sending an email to the owner of the user account. That way, if someone accesses your account with bad intentions and tries to export the information to a different email address, it will be unsuccessful.
• We have a password change mechanism from the user profile.
• We have a log where all accesses are logged.
• It records the IP, the date, the time and details of each action occurred in the accounts.
• Our API is restricted for use exclusively from an IP or a range of IP’s. Similarly, the API has a different password to access the account.
• We have a recycle bin, which holds newsletters and contact lists for a few days if they are to be rescued, it empties automatically every Sunday.
• Client’s password changes every 3 months or if it is suspected that the password has been obtained by a third party, we recommend immediate replacement.
12 Feb 2013 Posted by slazardi No Comments