• 31  Dec 2013   Posted by slazardi   Comments No Comments

    Things you should know as an Email Marketer

    1. To calculate the open rate we use a measurement called “known” opens.  A known open is when the subscriber enables the images in your email to display either in the preview pane or in a full view of the email. That is the reason why text emails cannot show accurate statistics, they don’t include images, and there is not a possibility to track.
    2 - The recipient clicks a link in the email. So for bragging rights, a high open rate makes you look good. But to get the best out of your campaigns, you want action or engagement not just an open.  That’s where the click-through rate comes in.  If you achieve a high click through rate, you are more likely to create engagement through product sales, event updates and coupon redemption.

  • 27  Dec 2013   Posted by slazardi   Comments No Comments

    8 Brief Reasons for Using Email Marketing

    1. Low Costs
    2. To perform detailed monitoring of newsletters sent , so you can see the results of the campaign.
    3. Easy to use
    4. Efficient contact management and creation of lists .
    5. Improves communication with your customers.
    6. Helps increase sales.
    7. Helps you increase the number of potential customers.
    8 . No limits on the amount of information you put in your newsletter .

  • 24  Dec 2013   Posted by slazardi   Comments No Comments

    4 Ways to Increase your Subscribers

    One of the main goals of Email  Marketing is growing your subscriber list every day. This way, your product and /or service will be better known, and sales will increase .

    Here we give some recommendations on  how to obtain and/or increase your subscribers:

    1. Subscription Form : Include this form in all your websites and in your newsletters . A way to place your subscription form is using a pop “pop up ” and when proceeds to close the window on your website or navigate to another page , offer the option to register their email in a popup window .

    2 . Business Card: In the business card of your company invite people to visit your website, to sign up to your newsletter and receive the latest news Your business card should always be at events, fairs, meetings or other events you participate in.

    3 . Signature on emails : Include a link to the subscription form in the signature of your emails . Also, have other coworkers include it as most of the time everyone has different customers. You can put a sentence like : Want to be part of our contact list ? Click here to join.

    4 . Referrals : Ask your current subscribers to invite their contacts to be part of your list , and if they do give them a discount and / or a gift as an incentive

  • 20  Dec 2013   Posted by slazardi   Comments No Comments

    A Good Subject Line makes a difference on your Email Marketing Campaigns

    Many people say that the most important  thing in the email is the subject line, as it is the first thing your readers see and it gives them the interest to read your email . It is said that thelonger the subject line is less desire your recipients are going to have to open your newsletter.

    Our recommendation is that your subject line contains no more than 40 characters , since most email providers show only that amount.

    Another advantage of creating short subject lines is that we avoid using many capitals, and that way your email has less chance of being categorized as spam. Remember not to use words in your topic as Viagra , free, money etc … as this will also be considered spam.

    Be sure to always send a test email to make sure your reaching the Inbox . Thanks and I hope you follow these tips .

  • 17  Dec 2013   Posted by slazardi   Comments No Comments

    More Email Marketing Tips!

    •  Be brief , clear and to the point .

    •  Find out what the best way to approach your reader is , we advise you to reach them  in a very respectful, direct, and prudent way , without being aggressive when speaking of offers.

    •  Since the subject line is the first thing your clients see in your newsletter, make sure it makes an impact on them as soon as they see it.

    •  Always sign your newsletter, put the company information, contact information etc. ..

    •  Finally and most importantly, check your spelling … This says a lot about your company if you send a newsletter with errors, it will make you look really bad.

  • 13  Dec 2013   Posted by slazardi   Comments No Comments

    Important Email Marketing Facts…


    1. Did you know that  44% of email recipients made at least one purchase last year based on a promotional email? (Convinceandconvert.com)

    2.  Did you know that  35% of email recipients open their emails based on subject line alone? (Convinceandconvert.com)

    3.  Did you know that roughly half of an email list will be active – either opening or clicking on emails? (Epsilon)

    4.  Did you know that subject lines fewer than 10 characters long had an open rate of 58%? (Adestra July 2012 Report)

    5.  Did you know that personalized subject lines are 22.2% more likely to be opened? (Adestra July 2012 Report)

    6. Did you know that   64% of decision-makers read their email via mobile devices? (TopRankBlog)

    7.  Did you know that  64% of people say they open an email because of the subject line? (Chadwick Martin Bailey)

    8.  Did you know that   7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week? (2012 Blue Kangaroo Study)

    9.  Did you know that   72% of B2B buyers are most likely to share useful content via email? (Earnest Agency)

    10.  Did you know that   56% of businesses say they plan to increase their use of email marketing in 2013? (The Small and Midsize Business Email Marketing Survey 2013)

    11. Did you know that   Monday emails had the highest revenue per email? (Experian 2012 Q4 Email Benchmark Report)

    12.  Did you know that   open rates for triggered emails hit 49.8% in Q2, jumping 8.5% from 45.9% in Q1 — almost 95% higher than the mass email send rate? (Source: Epsilon)

    13.  Did you know that   35% of business professionals check email on a mobile device? (Convinceandconvert.com)

    14.  Did you know that   email ad revenue reached $156 million in 2012? (Interactive Advertising Bureau)

    15. Did you know that   people who buy products marketed through email spend 138% more than people that do not receive email offers? (Convinceandconvert.com)

    16.  Did you know that   women click 10% more often than men on mobile emails? (Tailored Mail 2012 Email Marketing Trends)

    17. Did you know that   Email marketing spend grows 10% year over year? (Forrester 2011)

    18.  Did you know that   40% of B2B marketers rated the leads generated by email marketing as high quality? (Software Advice Survey)

    19.  Did you know that   for every $1 spent, $44.25 is the average return on email marketing investment? (Experian)

    20.  Did you know that   email open rates are the highest they’ve been since 2007 growing year-over-year and month-over-month? (Epsilon)

  • 10  Dec 2013   Posted by slazardi   Comments No Comments

    Segment Your Lists for Targeted Messages

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    One of email marketing’s most valuable tools is segmentation: with lists segmented by subscriber characteristics like age, gender, past purchase behavior and even location, you can create and send content that relates directly to those you’re looking to get in connect with.

    To get started, click on ‘Segmentation’ at the bottom of the left-hand list column on the ‘Manage Contacts’ dashboard page.

    Emailbrain helps you collect information to segment your lists through your web subscription form, data appending via Rapleaf, and OneSaas integrations, allowing you to integrate your CRM applications with your Emailbrain data.

    Tip: Not opening an email says as much about you as opening it and once you now who and where your emails weren’t opened you can try a different approach. Make sure to keep track of non-active subscribers and remove them from your list when appropriate.

    For more information on list segmentation, check out our help center in your account or watch this video.

  • 06  Dec 2013   Posted by slazardi   Comments No Comments

  • 03  Dec 2013   Posted by slazardi   Comments No Comments

  • 29  Nov 2013   Posted by slazardi   Comments No Comments

    Add a Mobile Site to Your Campaign for Higher Conversion Rates

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    Mobile device use continues to increase around the globe while also becoming more flexible as a marketing communication channel. Emailbrain gives you valuable mobile marketing tools, such as our mobile mini site.

    Open the ‘SMS/Mobile’ tab in the Emailbrain account dashboard, and select ‘Create Site’ to begin your mini mobile adventure:

    For step by step help with setting up your mobile site, see our help center video tutorials.

    Tip: Provide an automatically shortened link to your mobile site in your text message campaign, and watch your open rates soar. Your subscribers will find a beautifully designed site with content and images optimized for mobile displays.

    Tip: Take our mobile marketing for a spin with the offering of an instant redeem coupon. All you have to do is send out the link and customers can access the coupon right on their mobile device. Instant redeem, no mess, no fuss—and no paper wasted means happy trees!

    What do you use your mini mobile site for? An event, your business profile, a sales catalogue? Comment below.

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