• 10  Apr 2012   Posted by slazardi   Comments No Comments

    Write down your goals for each specific campaign

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    It is really motivating to work towards a goal that you have set up. A goal should be SMART. Specific, Motivating, Attainable, Relevant and Timely.

    Make sure you create a campaign that is specially designed to get people that haven’t opened their email in a while to interact. Think about including new and stimulating ‘from names’, great  subject lines, pre-headers, preview pane design and all elements to re-active that interaction-lagging subscriber

    All email marketers have goals to reach. Even if the goals aren’t written down (yet). Email marketers want new subscribers to sign-up, they want to increase sales or stimulate customer loyalty. Or even measure their impact through the more simple metrics in life such as increasing email opens and click throughs. Make sure you write down your goals and follow them through! It is a great way to measure your work!

  • 06  Apr 2012   Posted by slazardi   Comments No Comments

    How often do you email your clients?

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    Are you emailing your subscribers’ inbox too much or not sending enough emails for their preferences?

    You can let them pick the types of emails that they receive, and also you should let subscribers adjust the frequency at which you send to them. A major step in avoiding unsubscribes is in letting your email recipients tell you what frequency is right for them; which can vary from daily, to monthly, or anything in between everyone on your list will have a different frequency that’s the best fit for them. You can send these emails to your inactive subscribers too, asking them to select their ideal sending frequency to re-engage and prevent an impending unsubscribe, but focus on offering customized email frequency options at the bottom of every email and also on the page to which your unsubscribe link navigates, as a final effort to keep your clients engaged in your communications.

  • 04  Apr 2012   Posted by slazardi   Comments No Comments

  • 30  Mar 2012   Posted by slazardi   Comments No Comments

  • 27  Mar 2012   Posted by slazardi   Comments No Comments

    You should take your reader’s opinion more seriously than your own

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    In general, people will unsubscribe quietly and without logging any complaints, despite all of your hard work to keep them satisfied. When this happens you need to take the opportunity to solicit feedback from them and act on it.

    You must understand that talking to a disgruntled reader who has opted out probably won’t help you save that email recipient, but it may help you prevent future subscribers from leaving your list.

    A subscriber that you do not pay attention to, is a subscriber that you will lose; which is why you need to take  all campaign feedback you get seriously, and also try to do surveys, while they still have that person’s attention. A little remedial communication is always a lot easier than getting someone back onto your list after they’ve left.

  • 23  Mar 2012   Posted by slazardi   Comments No Comments

    Email Marketing terms can look similar, but pay close attention!

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    Email Delivery is one of the most important topics in Email marketing, and it is calculated by taking the total number of emails that you have sent and then deducting the ones that bounced or were rejected. In other words, this is the number of emails that actually appeared in your subscribers’ inboxes compared to the number that you’ve sent.

    Email Deliverability refers to the ability of any given email to be delivered properly. It’s about ensuring bulk messages are delivered to the inbox and aren’t blocked or rerouted by spam filters. Neglecting email deliverability is a surefire way to worsen the any campaign issues you might already be having, because these messages could equally end up in the inbox, in someone’s junk folder, or be blocked by spam filters. People often mistake the terms such as email deliverability and email delivery, using them interchangeably, when in fact they are two are extremely different. This tends to cause some confusion when people analyze emailing reports, which means some users may not even be figuring their success rates correctly.

  • 20  Mar 2012   Posted by slazardi   Comments No Comments

    Intergrating Pinterest into Email Marketing Campaigns

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    Much to everyone’s surprise, at the turn of 2012 the runaway-hit social networking site wasn’t Twitter, LinkedIn or Google+. it was in fact Pinterest, the latest social media craze that seems to have captured everyone’s attention

    Pinterest is essentially a graphic social bookmarking network. It has quickly shot into the top 10 most visited social networks of the past year – having already attracted more than 10 million registered users – and continues to gain popularity.

    What is Pinterest?

    The concept behind the image-based platform is simple enough: users create and name boards of anything they like and post relevant photos on corresponding boards, while sorting them under a number of defined categories.

    Pinterest allows you to pin various items onto your pinboard, where the “pins” are images and videos collected from anywhere on the web. For ease of use, you can download a browser extension which allows you to quickly pin anything you find online directly, sharing it to get the opinions of others and to get them to share it.

    Users have the option to follow one another based on their interests, viewing photos that are displayed on a visually appealing pin board-type feed. The follow system works just like Twitter, so you can “unfollow” any friends, organizations or boards whenever you want. People can also share their finds with friends and are allowed to edit comments on others’ images before saving them to their own pinboard.

    While Pinterest has now been around for a while, marketers need to begin establishing a presence on this platform (if they haven’t already) as it’s really just starting to ignite.

    How companies can use Pinterest

    With yet another social network to keep track of, how can companies best use this platform in conjunction with email marketing campaigns to their advantage?

    For starters, it’s important to understand that Pinterest goes far beyond simply just sharing or liking things of interest; it allows users to collaborate on various topics. As soon as you add contributors to one of your pinboards, you can (with a little initiative) work together to plan an event or product release, or collect insights and information for a new project.

    Key factors to image sharing

    Pinterest is based on image sharing, so the key factor to leverage it as a supporting advertising and communication channel is to pay attention to how these images are integrated with bulk email sends.

    The better the image; the more likely a user will want to click on it for further information and pin it. You can include a small description of an image you post or place it in your newsletter, for example, along with a link that leads users to the specific page on your website that hosts the image. Doing this gives you even more opportunity to tell users about your product, service, or company. So Pinterest certainly works very much in favor of a visually-pleasing email.

    You can also offer a “pin it” button next to the products on your site. This gives users the option to share what they shopped for with their friends. All it really takes is one pin or repin to get your product noticed by many more people – fantastic if you are in the retail industry or sell products via your website.

    Pinterest can help you get more out of your email marketing and communication efforts in a number of other ways:

    1) Using social media to promote blog entries and other content-based efforts has become a commonplace ingredient in the marketing mix and many bloggers have started using Pinterest to share the images in their latest posts

    2) Include Pinterest links with their other social media links in the header or footer of an email, with “Pinterest” text next to the icon. As Pinterest is still fairly new when it comes to social networks, some ESPs may not offer social widgets for it yet. In this case you can create your own icon to import and place anywhere on your template, linking it to your own image board.

    3) Leverage popular pins in your email campaigns by letting your audience help you determine which images to use. Check which of your Pinterest-shared images resonate with people interested in your brand the most and then use these images in your email campaign. You can even integrate comments from anyone of your popular pins, which is a very easy way to get user-generated content.

    4) It’s also useful to try and determine how Pinterest boards support your current email marketing campaigns, and start to test how Pinterest can increase your email engagement levels and responses. Send out a Pinterest-optimized campaign to the socially engaged segment of your email list and see what the reaction is.

    5) Because of its commenting facilities, it is an ideal platform on which to introduce a new product, gather initial reactions and firsthand opinions about an item’s look and feel – kind of like a focus group. With Pinterest, marketers can easily get and analyze consumer sentiments.

  • 16  Mar 2012   Posted by slazardi   Comments No Comments

    The Subject Line of an Email: Increasing the Rate of Openings

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     When we send commercial or with advertising-purpose emails, it is important to work on the issue and convince the recipient to open our email. We should not only focus on the content of our newsletter, but it is also our duty to try to pay special attention to this first greeting we do to the recipients.

     An effective subject line is a subject line that leads a reader to open the email and view its contents. This assurance must be performed in microseconds before the email falls into the trash or unwanted folder.

     Some examples of cases used correctly:

      • James, you have a discount of 15% (Custom and an offer)

      • Mary, if you buy today, shipping is free (Custom, just for today and offer free shipping)

      • Hi Jack, read about your favorite article in the newsletter (Custom, invites you to read your favorite item)

     • Sony delivers the No.1 newsletter full of offers (Invitation to read and take advantage of specials)

      And some examples of items not used correctly:

      • Bulletin No. 1 (Do not say anything)

      • Project Information (What project?)

      • WINNER HAS BEEN SELECTED (All Caps, looks like spam)

      • Offer video camera!! (Exclamation followed, it looks like spam)

  • 09  Mar 2012   Posted by slazardi   Comments No Comments

    More tips for designing your newsletters


    1. Create a simple and clear design: A newsletter should be as clear and simple as possible. It should never be like a website full of submenus, thousands of links,  and have special css styles, scripts, etc … It is important to note that when the reader sees an email, they decide within 3 seconds if they will read it or not. Simplicity and clarity is one of the most important factors when designing a newsletter.

    2. Use tables: Email programs like Outlook, Lotus, Thunderbird, Apple Mail, Gmail, Hotmail, Yahoo, etc … use a very particular rendering technology and are able to perfectly interpret the tables. This way when you create a structure with columns, and rows and define its width and height, the risk that the email display incorrectly too low. For example using the following structure works beautifully:



    <td> Header </ td>

    </ Tr>


    <td> Text content </ td>

    </ Tr>


    <td> Pie </ td>

    </ Tr>

    </ Table>

    3. Try with all browsers and mail programs: For this, EmailBrain has its feature  “Inbox Preview” that allows you to display a test launch in major mail programs and in a few minutes, you can check that everything works.

    4. Inline styles: If you are from of web design world, you know what are the CSS styles and classes. Forget this and if something needs a definite style, use an online. An example of how to do is this:

    <font style=”font-size: 13px;” color=”#666666″ face=”Verdana, Arial, Helvetica, sans-serif”> text here </ font>

    5. 600 pixels wide: mail programs usually have a display panel to check emails. The ideal width that fits most email programs is indeed 600 pixels.

    6. Avoid using background images: The known Background images are not supported by most email programs.

    7. Avoid the edges: The border property is not supported by most email programs. For this is a pretty good trick:

    <td width=”1″> </ td>

    <td width=”498″> text here </ td>

    <td width=”1″> </ td>

    8. Encode special characters: Each language uses its own character encoding, so make sure to use the correct one in your newsletter: ISO-8859-1 or


    9. Do not use script: If you use in your newsletter   <script>  they will go to junk mail.

    10. Add “view in browser”: Many subscribers add a small line of text at the top of the emails that says: “If you cannot view this email, click here to see it in your browser.”

  • 06  Mar 2012   Posted by slazardi   Comments No Comments

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