30 Mar 2012 Posted by slazardi No Comments
27 Mar 2012 Posted by slazardi No Comments
In general, people will unsubscribe quietly and without logging any complaints, despite all of your hard work to keep them satisfied. When this happens you need to take the opportunity to solicit feedback from them and act on it.
You must understand that talking to a disgruntled reader who has opted out probably won’t help you save that email recipient, but it may help you prevent future subscribers from leaving your list.
A subscriber that you do not pay attention to, is a subscriber that you will lose; which is why you need to take all campaign feedback you get seriously, and also try to do surveys, while they still have that person’s attention. A little remedial communication is always a lot easier than getting someone back onto your list after they’ve left.
23 Mar 2012 Posted by slazardi No Comments
Email Delivery is one of the most important topics in Email marketing, and it is calculated by taking the total number of emails that you have sent and then deducting the ones that bounced or were rejected. In other words, this is the number of emails that actually appeared in your subscribers’ inboxes compared to the number that you’ve sent.
Email Deliverability refers to the ability of any given email to be delivered properly. It’s about ensuring bulk messages are delivered to the inbox and aren’t blocked or rerouted by spam filters. Neglecting email deliverability is a surefire way to worsen the any campaign issues you might already be having, because these messages could equally end up in the inbox, in someone’s junk folder, or be blocked by spam filters. People often mistake the terms such as email deliverability and email delivery, using them interchangeably, when in fact they are two are extremely different. This tends to cause some confusion when people analyze emailing reports, which means some users may not even be figuring their success rates correctly.
16 Mar 2012 Posted by slazardi No Comments
When we send commercial or with advertising-purpose emails, it is important to work on the issue and convince the recipient to open our email. We should not only focus on the content of our newsletter, but it is also our duty to try to pay special attention to this first greeting we do to the recipients.
An effective subject line is a subject line that leads a reader to open the email and view its contents. This assurance must be performed in microseconds before the email falls into the trash or unwanted folder.
Some examples of cases used correctly:
• James, you have a discount of 15% (Custom and an offer)
• Mary, if you buy today, shipping is free (Custom, just for today and offer free shipping)
• Hi Jack, read about your favorite article in the newsletter (Custom, invites you to read your favorite item)
• Sony delivers the No.1 newsletter full of offers (Invitation to read and take advantage of specials)
And some examples of items not used correctly:
• Bulletin No. 1 (Do not say anything)
• Project Information (What project?)
• WINNER HAS BEEN SELECTED (All Caps, looks like spam)
• Offer video camera!! (Exclamation followed, it looks like spam)
06 Mar 2012 Posted by slazardi No Comments