15 Nov 2013 Posted by slazardi No Comments
Once you have created your newsletter and sent your message, view reports on open rates, click through rates, and share rates from your campaign.
Our reporting tools make it easy to decipher key performance indicators in your campaign, and then use these insights to improve on future sends. Get started by clicking ‘Reports’ and ‘View by Send’.
The reports dashboard shows you all the most important categories that help you gauge the success of your send. Here you can see how many of your mails were delivered, how many of them bounced, how many were opened, and how your subscribers clicked through them. You can even compare your results to your industry’s benchmarks for email marketing campaigns.
Emailbrain’s reporting tools even tell you:
- Where in the world people open your mail
- When they read and engage with your message
- What operating system and browser they used
This information is perfect for further segmenting of your subscribers and building clearer demographic stats for your future marketing communications.
For step by step help on how to read your reports, check out this video from our Emailbrain help center.
30 Sep 2011 Posted by slazardi No Comments
Whenever you are sending an email marketing campaign, you might wonder: Will it successful? Will it have a good open rate? What will your clients think of promotion and / or information sent? But how can we know the answers to these questions, in order for us know if it was successful or not.
To know whether it was a successful or not, it is very simple, you should create goals in each campaign. You can for example decide that in the campaign that will be sent tomorrow, out of your 50 contacts, you need 10% of them respond to the newsletter. If you see that you achieved 10 contacts or more, you can conclude that the campaign was success because it was what you expected or in certain cases more than what it was expected.
You see, it is very easy and not a cause for stress, just set some goals and analyze them with the reports section to see if they were met or not. This allows you to measure your level of success and have a better basis for making adjustments.
24 May 2011 Posted by slazardi No Comments
13 May 2011 Posted by slazardi No Comments
When you create your newsletters for email marketing campaigns, you have to consider how they will look on mobile devices. According to a survey of many, many of you so not do so. So we wanted to explain to you why you should do it.
It is a simple and practical explanation and we will show it to you in the statistics.
The eMarketer Daily conducted an investigation which reported that 31% of users check their emails from their mobile phones more than four times a day. 32% checked 1-3 times a day. So as you can see, there is a high percentage of people who may be receiving and seeing your bulletins on your mobile device.
Email Marketing Reports also tell us the percentage of people who see the emails from your phone depending on the country:
United States: 30.5%