• 31  May 2013   Posted by slazardi   Comments No Comments

    Send Valuable Information

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    Always send information that in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.
    If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.

    Always send information that is in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.

    If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.

  • 01  Jun 2012   Posted by slazardi   Comments No Comments

    Be constant when reaching your clients

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    It is very important to stay in front of your audience and retain their interest by giving them valuable content. Don’t keep trying to sell them something every time you send out an email. If you do, people will no longer want to receive your messages. In order to keep your list current, make sure you send messages to your subscribers at least once every 90 days. If you wait too long, your list will have many bounces due to people changing addresses or forgetting who you are and assuming your email newsletters are spam.

    Business owners also need to make sure that the list they use is a real reflection of their target audience. Don’t transfer addresses between various unrelated lists or simply copy addresses off business cards, brochures and other media. This is bad behavior and will harm your deliverability in the long run; unless you get permission from every person that gives you their address before you place it on your database and make sure that every bulk email you send contains an unsubscribe link.

  • 06  Apr 2012   Posted by slazardi   Comments No Comments

    How often do you email your clients?

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    Are you emailing your subscribers’ inbox too much or not sending enough emails for their preferences?

    You can let them pick the types of emails that they receive, and also you should let subscribers adjust the frequency at which you send to them. A major step in avoiding unsubscribes is in letting your email recipients tell you what frequency is right for them; which can vary from daily, to monthly, or anything in between everyone on your list will have a different frequency that’s the best fit for them. You can send these emails to your inactive subscribers too, asking them to select their ideal sending frequency to re-engage and prevent an impending unsubscribe, but focus on offering customized email frequency options at the bottom of every email and also on the page to which your unsubscribe link navigates, as a final effort to keep your clients engaged in your communications.

  • 20  Dec 2011   Posted by slazardi   Comments No Comments

  • 01  Apr 2011   Posted by slazardi   Comments No Comments

    Make sure your clients read your newsletter

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    Here are some recommendations for your clients if they read the newsletters you send in your email marketing campaigns:
    • Make a well written newsletter that has a good balance of graphics and text.
     
    • Do not overestimate the time the target is spent in your email. Get to the point, not many explanations that are not necessary, if your newsletter is very long you probably do not read it.

    • Do not use long articles – including a summary and best put a link that allows them to go to the website to read the whole article if interested. So given the choice to read what each of your interest and see a long-newsletter full of information that the only thing that occurs they do not want to read it

    • Make sure the links are made ​​carefully and are correct.

    • Do not use very colorful designs, attacked, many images and text only. Make it easy for the recipient instantly identify topics of interest.

    • Select about 10 people on your list, and these 10 people divide in half, send to each list of “test” a newsletter different and compare the reaction with each list of “proof. ” This can be done with our test feature A / B. so you can see what is going to draw more attention and which should read more. The list will be more open with what must send the remainder of his list.

    • Consider what is the best time to send the newsletter to your customers. Click here to read an article in our blog so you know a little more on this point.
    (TEFI the link to this article in English is: http://blog.emailbrain.com/english/?m=201003

  • 15  Feb 2011   Posted by slazardi   Comments No Comments

    Email Etiquette not a thing of the past

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    Your newsletter is still an email and you should maintain your email etiquette. Keep in mind these few points for the next time you send information to your customers

     -Create a subject line that is not misleading and that is accurate with the content of the email. Do not use bogus lines and DO NOT use spam liked words like “Free” or “Hot Deal” Spam filters are gauged to pick these types of words up and your customers most likely would not open your email.

     -Send to opt-in emails ONLY. Be respectful and only send to those that have subscribed to your list and want to receive your emails.

     -Be concise, remember you are not writing a novel. Customers are less likely to read your newsletter if you send out unnecessary information. You are going to lose the interest of your email list.

     - Do not write the entire email in capital letters. Customer might get the impression you are shouting. Besides it is distracting and difficult to read.

     -Proofread, proofread, proofread, I can’t count how  many times that I have received emails with misspelled words. These mistakes for small that they seemed show no respect to your readers and send the message that you do not care enough about them, and in turn they will not care to read the information you send them.

    -If you are personalizing your emails make sure you are writing the right name. If you are not sure of the spelling, take the time to find out.

     Remember just follow these simple rules and I can assure you that your readers will appreciate receiving your email marketing campaigns.

  • 28  Dec 2010   Posted by slazardi   Comments No Comments

    Tips for a good newsletter design

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    It does not really matter if you are a professional designer or not when designing your newsletter, what matters is that you understand that designing an effective email marketing campaign can be challenging. So we want to help you overcome  these challenges and help you create  your newsletter with the best techniques.

    Did you create  two versions?
    Always remember to create two versions of your  newsletters, one in HTML and other text. Why? Because if you only send the HTML version, your subscribers that don’t have the capability to receive HTML messages will not receive it or they will simply receive a newsletter with  nonsense characters.

    Did you design  for the 5 largest suppliers of email?
    Keep in mind  that your  designs must not only look good with one email provider, it must look good on the most commonly used today. According to a study by MarketingSherpa 2010 Email Marketing Benchmark Report, 80% of users use the following 5 email providers:

    emailsblog

    Using our new Inbox Preview feature before you send will assure you that your clients will receive your newsletter correctly.

    Did you include a link to a web version?

    Although you have tested your newsletter with several email providers, there still the option that some of your subscribers  uses their smartphone to check their emails. This is why you must include a link to view the web version. This way, they will simply click on the link and they will see your newsletter without any problems.

    Did you use colors that are beneficial for you?

    No one can deny that the color of their newsletter has much effect on the design. Well-use colors can draw your readers attention to the most relevant information on the newsletter.  The colors should be a complement and every component of the newsletter should be tight together.  Experiment with the colors until you find the perfect combination, and at all costs avoid colors that do not attract attention.

  • 21  Dec 2010   Posted by slazardi   Comments No Comments

  • 30  Nov 2010   Posted by slazardi   Comments No Comments

    MarketingSherpa’s Email Awards 2011: Enter to win!

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    sherpa

    MarketingSherpa publishes useful news, case studies, and best practices data about internet and integrated marketing.. 

    You can say that they are quite an expert in all type of marketing stuff  including Email marketing.

    Winning an award from them is quite an honor and we believe that all the Emailbrain family should participate!!!

    They have a range of categories to choose from, which are:

    •    Best triggered email or autoresponder series
    •    Best integration with other channels
    •    Best email list growth campaign
    •    Best personalization/segmentation strategy
    •    Best email newsletter for marketing purposes
    •    Best innovation (this is wide open — surprise us!)

     Simply click  here  and you will be taken to their entry form. In this form, you will find all the information you need in order to participate, and remember all this info is in your Emailbrain’s  account. 

    What happens if you win

    Your email campaign will be published in the MarketingSherpa Email Awards Winners’ Showcase as well as being featured in their newsletter, you’ll receive recognition at MarketingSherpa’s 2011 Email Summit in Las Vegas and you’ll receive a badge to display on your site.
    All in all, it’s great publicity, has the potential to generate a lot of  traffic to your website and it is guaranteed to impress the big shots! 

    Entries must be received by Friday 3rd December 2010. 

    One last thing please let us know if you do enter!

    GOOD LUCK!

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