01 Jun 2012 Posted by slazardi No Comments
It is very important to stay in front of your audience and retain their interest by giving them valuable content. Don’t keep trying to sell them something every time you send out an email. If you do, people will no longer want to receive your messages. In order to keep your list current, make sure you send messages to your subscribers at least once every 90 days. If you wait too long, your list will have many bounces due to people changing addresses or forgetting who you are and assuming your email newsletters are spam.
Business owners also need to make sure that the list they use is a real reflection of their target audience. Don’t transfer addresses between various unrelated lists or simply copy addresses off business cards, brochures and other media. This is bad behavior and will harm your deliverability in the long run; unless you get permission from every person that gives you their address before you place it on your database and make sure that every bulk email you send contains an unsubscribe link.
20 Dec 2011 Posted by slazardi No Comments
21 Dec 2010 Posted by slazardi No Comments
30 Nov 2010 Posted by slazardi No Comments
MarketingSherpa publishes useful news, case studies, and best practices data about internet and integrated marketing..
You can say that they are quite an expert in all type of marketing stuff including Email marketing.
Winning an award from them is quite an honor and we believe that all the Emailbrain family should participate!!!
They have a range of categories to choose from, which are:
• Best triggered email or autoresponder series
• Best integration with other channels
• Best email list growth campaign
• Best personalization/segmentation strategy
• Best email newsletter for marketing purposes
• Best innovation (this is wide open — surprise us!)
Simply click here and you will be taken to their entry form. In this form, you will find all the information you need in order to participate, and remember all this info is in your Emailbrain’s account.
What happens if you win
Your email campaign will be published in the MarketingSherpa Email Awards Winners’ Showcase as well as being featured in their newsletter, you’ll receive recognition at MarketingSherpa’s 2011 Email Summit in Las Vegas and you’ll receive a badge to display on your site.
All in all, it’s great publicity, has the potential to generate a lot of traffic to your website and it is guaranteed to impress the big shots!
Entries must be received by Friday 3rd December 2010.
One last thing please let us know if you do enter!