• 12  Nov 2013   Posted by slazardi   Comments No Comments

    Create Your Newsletter

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    Creating your newsletter is easier than ever. Choose from over 400 free templates for every occasion. Upload your own images and edit them as you go along – we know how important it is to have the freedom to chop and change until it’s just right.

    Of course, getting the balance right is very important. Remember that you need enough text to communicate your message, but not too much to lose the interest of your readers. Have a look at some top tips for newsletter design from one of our experts.

    Tip Number 1: Keep your designs and layout simple. The more complex it is the more things can go wrong and remember, above all, to test and test again. Our inbox preview shows you how your newsletter will appear in your readers’, a pretty cool tool if you want to make sure that it’s in the ‘Goldie-locks’ zone – you know, juuust right.

    Tip Number 2: Keep in mind though that your images might not always render perfectly for all email clients; just do the best you can.

    For step by step tips on how to create and personalize newsletters, check out this video.

  • 14  Jun 2013   Posted by slazardi   Comments No Comments

    Place a Background Image in Your Newsletter

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    Sometimes we would like to use background images to give that extra touch to our newsletters. But while testing only looks good on some email providers,o n the rest we see distorted code or it just does not look good.
    To solve this problem in your HTML code you must add on the label or <table> <td> that was used for the background, you should add “background”, which will add the background image and also to prevent the code from damaging , you should use the cSS property “background” within the attribute style that will be put inside <td>, <table> applies even to put it in the general fund of the file, in the body tag.
    For Example
    <td style=”background:url(http://www.dominio.com/fondo.jpg) top center repeat #f9fdfa;” background=” http://www.dominio.com/fondo.jpg” bgcolor=”#f9fdfa” valign=”top” width=”105“>

    Sometimes we would like to use background images to give that extra touch to our newsletters. But while testing only looks good on some email providers, on the rest we see a distorted code or it just does not look good.

    To solve this problem in your HTML code you must add on the label <table> or <td> that was used for the background, you should add “background”, which will add the background image and also to prevent the code from damaging , you should use the CSS property “background” within the attribute style that will be put inside <td>, <table> applies even to put it in the general fund of the file, in the body tag.

    For Example

    <td style=”background:url(http://www.domain.com/background.jpg) top center repeat #f9fdfa;” background=” http://www.domain.com/background.jpg” bgcolor=”#f9fdfa” valign=”top” width=”105“>

  • 02  Nov 2012   Posted by slazardi   Comments No Comments

    Creating your Newsletters

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    For the creation of your newsletters, you have several options of how to create them so they can look very professional and always be catchy. Here we give you several options of programs that you can use to create your email marketing newsletters:

    • Dreamweaver: Excellent to create HTML and build your newsletters.
    • Fireworks and Photoshop: For the creation of the sketch these are the ideal tools. Even once finalized and approved the design, you can generate HTML that will help the final construction.
    • Email Standards Project: This web site is definitely the ultimate for any inconvenience mail programs.
    • Inline Styler: if you have designed your newsletters with CSS styles in the header of the HTML, you can transfer them to inline styles.
    • Emailbrain Editor: With our editor you can select a template and modify it to your style.
    • Designed by a professional: in Emailbrain we have professionals who can create your newsletter design based on your needs. For more information click here.

  • 15  Feb 2011   Posted by slazardi   Comments No Comments

    Email Etiquette not a thing of the past

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    Your newsletter is still an email and you should maintain your email etiquette. Keep in mind these few points for the next time you send information to your customers

     -Create a subject line that is not misleading and that is accurate with the content of the email. Do not use bogus lines and DO NOT use spam liked words like “Free” or “Hot Deal” Spam filters are gauged to pick these types of words up and your customers most likely would not open your email.

     -Send to opt-in emails ONLY. Be respectful and only send to those that have subscribed to your list and want to receive your emails.

     -Be concise, remember you are not writing a novel. Customers are less likely to read your newsletter if you send out unnecessary information. You are going to lose the interest of your email list.

     - Do not write the entire email in capital letters. Customer might get the impression you are shouting. Besides it is distracting and difficult to read.

     -Proofread, proofread, proofread, I can’t count how  many times that I have received emails with misspelled words. These mistakes for small that they seemed show no respect to your readers and send the message that you do not care enough about them, and in turn they will not care to read the information you send them.

    -If you are personalizing your emails make sure you are writing the right name. If you are not sure of the spelling, take the time to find out.

     Remember just follow these simple rules and I can assure you that your readers will appreciate receiving your email marketing campaigns.

  • 21  Jan 2011   Posted by slazardi   Comments No Comments

    Make a good first impression by sending a welcome newsletter

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    Welcome emails allow you to connect immediately with your new subscribers and thus prove that you are a reputable company and that they are important to you. So I want to give you two tips on how to make a good impression in your welcome newsletter.

    1. Insert:

    • Make sure you include a welcome message in the subject line of the email.

    • The reply email address must include your name or company name.

    • It is recommended to add in the beginning of your newsletters a header that allows subscribers to add you  to the list of safe contacts in their emails. For example:

    To ensure delivery of these emails in your inbox, add the email xxxxx@sudominio.com your address book.

    •Write a small paragraph (no more than 3 -4 lines) welcoming them to your newsletter. 

    2. Get information about your interests:

    Create links that lead to various pages on your website in order to track the interests of your new subscribers. You can see who clicked on your links and then analyze which customers prefer certain things that you offer. So you can begin to target the interests of your customers by creating more customize campaigns. Doing this reduces the likelihood that your subscribers get bored with your newsletters, and always receive the information they want.

  • 09  Nov 2010   Posted by slazardi   Comments No Comments

    When creating a newsletter: Go to the point!

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    The best way to get your client’s permission, and for them to engage to your newsletters is by always being honest with them and never try to trick them, by putting information on the subject line that once they open the newsletter, they realize that what was on the subject line was misleading and had nothing to do with what was inside the newsletter. It is very important that everytime your subscribers open your newsletter, they have a good impression of what you are sending them, and are very happy to receive what you are sending them.

     Another really important point to consider when sending your newsletter is how often you are planning to email them. Basically, the key is to have a balance. If you send too many emails, the recipient will feel annoyed by you, but if you barely send any emails, and then they will end up forgetting about you or your business. If you do not have anything important to write, avoid writing because they will end up unsubscribing, they will lose interest in what you are sending to them.

     If you focus on sending them information, that is important and that they are happy to receive, they will want to read all the emails you send them, and they will feel that it is important for the to open what you are sending them. And then comes into place what is called “word of mouth”. Your recipients will be happy to share information with their co workers, friends etc.

     You should always put yourself in your subscriber’s shoes and ask yourself: Is what I am sending interesting, would I like to receive that in my inbox? If the answer is yes, you can rest assured you are doing a great job!

  • 23  Mar 2010   Posted by slazardi   Comments No Comments

    Different types of Newsletters

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    Today, I would like to talk about the different types of newsletters there are:

    1. Informative Newsletters: This is the most common type of newsletters, in which you fill out a template, and replace its content every week, every 2 weeks, or every month.

    2. Invitations: This will be used to invite your contacts to your events, such as companies parties, fairs, tradeshows.

    3 Press releases: You can use them to contact the media to inform them of recent developments that have occurred or the big launch that your company will have.

     4. Coupons: You can send them the coupon discount information that you have at the moment or the great offer that there will be. This way you can motivate them to buy more.

    5. Surveys: You can create a newsletter just making a survey to your customers to know their thoughts on a new product, on your company, on the  needs that their company has or just the interest that they have on your company.

    6. Catalog: Here you would send the complete information of your products. They will be able to find photos, descriptions, and in many cases the price of the product they are interested in. The idea is to try to make your catalog creative, easy to see, understand and interact, and this way your customers can navigate easily between product and product. Remember, here’s where the money is made, so the easier it is to use and understand the better it is.

    So now each of you will decide when is the best opportunity to use each of these methods, or simply stay with the traditional send your newsletter and go.

  • 12  Mar 2010   Posted by slazardi   Comments Comment(s) 1

    The best time to send out your newsletters

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    Based on our experience, and on our client’s experiences, the best days to send out your newsletters are Tuesdays and Wednesdays. Why? Let me explain:

    Mondays people are just coming back from the weekend, and they probably have lots of emails to check, so they will only read the really important ones and eliminate the rest. Thursdays people are in a rush to turn-in reports, or important things that are due at the end of the week. Lastly, Fridays everyone will want to rest of  a really hard week, and are anxiously waiting for the weekend.

    When is the best time to send out your emails? According to Matt O’ Laughlin, Marketing Business Analyst Act LLC, it shows that the best time to send out the emails is between 8am and 9am. In the studies that he made, it showed the majority of the clicks were made that timeframe.

    You can see when the best time to send it is for you. Simply look at the statistics that have and compare which days you have sent out, and at what times you have been sent. That way you will be able to see when the best results are.

  • 09  Mar 2010   Posted by slazardi   Comments No Comments

    Sending good newsletters means having a good relationship with your clients.

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    When you start sending interesting newsletters to you clients, most probably it is because you wish to have a good, lasting relationship with them. Or Am I wrong? So, in order for that to happen, you should always try to give the most accurate and complete information possible.

    Here are some tips so you can send great newsletters, and maintain good relationships with your clients:

    1. Personalize your newsletters: A greeting can make the difference. Starting your newsletter, with Hi Maria, or Dear Maria, makes your clients feels thankful, because they will know you are going the extra mile to please them.

    2. Become an expert in what you are doing: When you write your newsletter, make sure you reflect how knowledgeable you are when you talk to your clients.

    3. Send valuable information: Send information that will make your clients interested in your newsletters, segment your list, and also you can send them specific information that they wish to receive too.

    4. Be consistent your newsletter: If you are going to start a newsletter with a first person, do not change it to third person all of a sudden. Also, write fun words, so it doesn’t become boring after a while.

    5. Send Frequency: Do not send more than one newsletter in a short period of time, because you clients will start getting bored of them.

     I really hope these 5 advices help you a lot when you are writing your newsletters.