• 21  Jan 2011   Posted by slazardi   Comments No Comments

    Make a good first impression by sending a welcome newsletter

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    Welcome emails allow you to connect immediately with your new subscribers and thus prove that you are a reputable company and that they are important to you. So I want to give you two tips on how to make a good impression in your welcome newsletter.

    1. Insert:

    • Make sure you include a welcome message in the subject line of the email.

    • The reply email address must include your name or company name.

    • It is recommended to add in the beginning of your newsletters a header that allows subscribers to add you  to the list of safe contacts in their emails. For example:

    To ensure delivery of these emails in your inbox, add the email xxxxx@sudominio.com your address book.

    •Write a small paragraph (no more than 3 -4 lines) welcoming them to your newsletter. 

    2. Get information about your interests:

    Create links that lead to various pages on your website in order to track the interests of your new subscribers. You can see who clicked on your links and then analyze which customers prefer certain things that you offer. So you can begin to target the interests of your customers by creating more customize campaigns. Doing this reduces the likelihood that your subscribers get bored with your newsletters, and always receive the information they want.

  • 07  Jan 2011   Posted by slazardi   Comments No Comments

    Why you should never use a return address that says NOREPLY@ yourdomain.com / norespond@ yourdomain.com

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    Now and days it is not recommended to use email  addresses that begin with noreply@ or  norespond@ to send your newsletters since they do not leave a  good impression on your readers. Remember that the ones receiving your emails are your customers or prospect clients, and you should give them the option to reply back to you. Using those type of email addresses sends the wrong message to your readers, they might perceive it as you do not care about their comments or suggestions.

     

    Reasons why using  NOREPLY@yourdomain.com / NORESPOND@ yourdomain.com are a not a good idea:

    • Your emails may be considered spam

    • When someone replies to your emails, it is more likely to add you to the list of safe contacts, since customers will always receive your newsletters in your inbox. you should always try to encourage responses.

    • You can missed suggestions and comments from subscribers, that can help you improve your efforts / marketing techniques.

    • Using these directions has been shown to reduce the percentage of openings, lowers the un-subscribes as well as the  percentages of complaints.

    • Emails today, and smartphones show much more than the name of the sender, such as the email. So I wonder, would you open an email that was sent by norespond@ yourdomain.com?

  • 21  Dec 2010   Posted by slazardi   Comments No Comments

  • 20  Dec 2010   Posted by slazardi   Comments No Comments

  • 09  Nov 2010   Posted by slazardi   Comments No Comments

    When creating a newsletter: Go to the point!

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    The best way to get your client’s permission, and for them to engage to your newsletters is by always being honest with them and never try to trick them, by putting information on the subject line that once they open the newsletter, they realize that what was on the subject line was misleading and had nothing to do with what was inside the newsletter. It is very important that everytime your subscribers open your newsletter, they have a good impression of what you are sending them, and are very happy to receive what you are sending them.

     Another really important point to consider when sending your newsletter is how often you are planning to email them. Basically, the key is to have a balance. If you send too many emails, the recipient will feel annoyed by you, but if you barely send any emails, and then they will end up forgetting about you or your business. If you do not have anything important to write, avoid writing because they will end up unsubscribing, they will lose interest in what you are sending to them.

     If you focus on sending them information, that is important and that they are happy to receive, they will want to read all the emails you send them, and they will feel that it is important for the to open what you are sending them. And then comes into place what is called “word of mouth”. Your recipients will be happy to share information with their co workers, friends etc.

     You should always put yourself in your subscriber’s shoes and ask yourself: Is what I am sending interesting, would I like to receive that in my inbox? If the answer is yes, you can rest assured you are doing a great job!

  • 14  Sep 2010   Posted by slazardi   Comments No Comments

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