28 Dec 2012 Posted by slazardi No Comments
There are two primary areas to focus on when designing emails and newsletters: structure and content and there are some very important rules to follow on both of them.
- Size: Design HTML messages with a maximum width of 600 pixels so it can be viewed in the preview pane of email clients. Limit the size of an email to 150k, including images, to prevent long download times.
2) Use table for layout
- Email clients, like Gmail and Outlook 2007, have poor support for HTML tags like float, margin and padding, so tables work best as the framework of any email. For the best results, keep the following in mind when coding your table structure.
- Set the width in each cell, not the table.
- Use a container table for body background colors.
- Avoid unnecessary whitespace in table cells
3) Use Inline CSS and general font formatting
Gmail is the principal culprit for this one. Since Gmail strip out the CSS from the <head> and <body> of any email, all CSS must be inline. The good news is this is something you can almost completely automate. There are some services like Premailer that will place all CSS inline with the click of a button. If you use such a tool you can leave this step to the end of your build process so you can utilize all the benefits of CSS.
4) Top 300 pixels is above the fold
Small email preview panes on many email clients require that the most compelling content is in the top 300 pixels.
5) Don’t assume that images will be viewed.
Many email clients have image blocking on by default so:
- Set the height and width of your images to help your message maintain its proper layout even if images are turned off.
- Never use images for important content like headlines, links and calls-to-action.
- Use alt text for all images and always include the width and height so blank placeholder images don’t throw your design out when images are disabled.
- Test your design in a preview pane, full screen and with images turned on and off and tweak the structure accordingly.
6) Always include a plain text version
- It helps with delivery, enough said. If you’re only going to send an HTML version, then at the very least, Use both HTML text and images in the message, not all images. That way, recipients can still read the message if the images are turned off.
16 Mar 2012 Posted by slazardi No Comments
When we send commercial or with advertising-purpose emails, it is important to work on the issue and convince the recipient to open our email. We should not only focus on the content of our newsletter, but it is also our duty to try to pay special attention to this first greeting we do to the recipients.
An effective subject line is a subject line that leads a reader to open the email and view its contents. This assurance must be performed in microseconds before the email falls into the trash or unwanted folder.
Some examples of cases used correctly:
• James, you have a discount of 15% (Custom and an offer)
• Mary, if you buy today, shipping is free (Custom, just for today and offer free shipping)
• Hi Jack, read about your favorite article in the newsletter (Custom, invites you to read your favorite item)
• Sony delivers the No.1 newsletter full of offers (Invitation to read and take advantage of specials)
And some examples of items not used correctly:
• Bulletin No. 1 (Do not say anything)
• Project Information (What project?)
• WINNER HAS BEEN SELECTED (All Caps, looks like spam)
• Offer video camera!! (Exclamation followed, it looks like spam)
06 Mar 2012 Posted by slazardi No Comments
12 Sep 2011 Posted by slazardi No Comments
05 Nov 2010 Posted by slazardi No Comments
They’re making it possible to integrate different email addresses into your Hotmail account, without changing your email addresses. Basically, this means that you can register and validate your existing email address from any email client (like Gmail, Yahoo! Mail, etc.) and read and use it within the Hotmail interface. Kind of like Microsoft Outlook, only web-hosted.
You’ll be able to use all Hotmail features (and they’ve rolled out plenty of new ones recently). If you want to find out how to do, read their instructions here
The reason why hotmail is making this changes according to Dick Craddock, Group Program Manager at Hotmail, is because they understand that most of us already have an email address and that users don’t always want to inconvenience themselves by changing their existing address. “You already have at least one email address and you probably don’t need another.
You may also use your existing address for things other than just email, such as signing in to online shopping sites, which makes changing even more challenging. Also, you might have an address that you really like, but a similar name might not be available on another email service. So we looked for a way to make it easier for people to give Hotmail a trial run.” Apparently it will take a few days for this feature to be available internationally.