06 Aug 2013 Posted by slazardi No Comments
To calculate the open rate we use a measurement called “known” opens. A known open is when:
1. The subscriber enables the images in your email to display either in the preview pane or in a full view of the email
2. The recipient clicks a link in the email.
So for bragging rights, a high open rate makes you look good. But to get the best out of your campaigns, you want action or engagement not just an open. That’s where the click-through rate comes in. If you achieve a high click through rate, you are more likely to create engagement through product sales, event updates and coupon redemption.
16 Jul 2013 Posted by slazardi No Comments
1) Do not submit your email address to websites or companies that you’re unfamiliar with and / or have no reason to trust
2) Avoid publicly advertising your address on any websites and forums where you do not have complete control of your own privacy
4) Create separate addresses for core communications and disposable ones for general use
5) Mark unwanted mail as spam
18 Jun 2013 Posted by slazardi No Comments
1. Opt in – Get Permission
One of the most important things in Email Marketing is to get permission from the recipients to receive your newsletters. Without obtaining this permission you may be considered a spammer and be blocked by email providers. By the contrary, by obtaining the permission of your clients, you are creating a relationship with them so that your business can grow.
2. The Content
Give your subscribers what they want to receive, what they registered to receive. If you have to segment your list do it, but always give them the correct information. Do not waste your time or your subscribers’ time by giving them information irrelevant to them, which in the end will come to them unsubscribing from your list. Remember that there should always be a balance between images and text, always put a flashy subject line and this will invite your recipients to read all of your newsletters.
3. The Analysis
Study in detail every submission you make, how many people opened your newsletter, unsubscribed, forwarded it etc. Analyze how much interest your newsletter obtained, and if this newsletter fulfilled its objectives.
11 Dec 2012 Posted by slazardi No Comments
16 Nov 2012 Posted by slazardi No Comments
Make sure you build a legitimate list of contacts, permission provides a foundation for delivering value, because the people on your address list are interested in the emails you send, so what you really want is the biggest possible list of individuals who have asked to hear about what you offer, and not just a lot of random email addresses. Also, choose a great ESP such as Emailbrain for your needs: An ESP (Email Service Provider) hosts email marketing software online, which is specifically optimized to do the heavy-lifting for bulk newsletter sending. Before you start emailing, it’s vital that you choose the best choose the best ESP for your business.
Do not forget that it is also important to target your data and that sending irrelevant or generic emails can be risky, as these may provoke recipients to ignore your messages or mark them as spam. Since subscribers have individual likes, as your list grows it becomes important to identify groups that share similar interests and use segmentation (the practice of clustering addresses) to improve your results, by sending appealing content targeted to their specific wants.
Also, it is important to design your newsletters With Mobile in Mind, with email inboxes more crowded than ever, at least half of the battle is in finding ways to stand out from the masses with the quality of your design. Make sure to add a clear unsubscribe link, spam complaints can have a disastrous effect on your sender reputation. Unfortunately, even when people have explicitly signed up for an email they may still use the “report spam” button. Some readers even use the report spam button instead of going through the proper unsubscribe process, since both tactics have the same outcome for them.
Always write an appealing subject line and increase your open rate. By writing a subject line is a very important element of your communications strategy that you shouldn’t leave until deadlines are looming. These first few characters are the doorstep to your emailing success; since it’s all you have to entice readers to open your message. Since a subject line should distill the essence of an email, consider writing it first, as this will help keep your content from straying off topic.