• 31  May 2013   Posted by slazardi   Comments No Comments

    Send Valuable Information

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    Always send information that in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.
    If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.

    Always send information that is in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.

    If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.

  • 30  Dec 2010   Posted by slazardi   Comments No Comments

  • 10  Aug 2010   Posted by slazardi   Comments No Comments

    Maintaining Privacy on your Facebook Account

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    We all agree that facebook is a great tool for marketing purposes, and also to stay connected with friends and relatives that are far away. But, we must keep in mind that providing too much information can get us an identity, we must be aware of this and take the necessary measures to avoid such big problem.

    Whether your business has a Facebook account or you have a personal Facebook Account, here are some very important tips to avoid personal theft, which could complicate your business as well as your personal life.

     The first thing you must keep in mind is to avoid showing your contacts that are business related. Have you ever thought of the possibility of a competitor of yours or someone that would like to harm you, contact your business colleagues in order to damage you? They could send a very bad message about you and ruin your reputation. Well that is something we don’t usually think of, but can certainly occur.

     On a personal level, you should avoid exposing information in your facebook account such as your home address, your birth date, you high school graduation, your college graduation, your pets’ name, the city you were born it, your mother’s maiden name (Those are all the answers to security questions that should to be exposed to the public)

    Also, the plans that you have on a certain date such as traveling, going out of your house, or being part of any specific group that identifies you, can be really harmful. They can all lead to people trying to pretend they are you at the time of trying to steal something from you, or simply say that they are you, when they are really not.

  • 06  Aug 2010   Posted by slazardi   Comments No Comments

    How can you obtain more customers? How can you keep the ones you already have?

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    In order to obtain new customers it is important that you expose the subscription form that we provide you in your website. If you do not have a website, it is important that you gather information from new clients, you can have a printed sheet and have your clients fill out their information for you to send them tips on the industry, or send them offers, but also letting they know they are signing up to your list to receive newsletters from you.

    In order to keep your current subscribers, and change their minds if they ever think about unsubscribing, you must be consistent with them, and send them a recurrent newsletter with the same frequency, either every week, every month, ever 2 weeks. Also, make sure to send an auto reply to your customers after they sign up, so they keep in their minds that they opted in to your list. And last but not least, make sure you get to know your client. Classify them, by different interests and send them only what they would like to receive. Do not over send them information that will make them unsubscribe from your list.

  • 04  Aug 2010   Posted by slazardi   Comments No Comments

    Collecting information from your customers without costing annoyance to them.

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    When a subscriber, first signs up to your list, they do not like to fill out much information, So, I suggest before you build a relationship with them, you only ask them for the essential information such as their email address, and their name. Once you have that information, you can focus on building a relationship with them and you can get a lot more information from them little by little.

    One simple way of doing this, without having to ask them for further information is to track what links they have clicked on, on the past emails you have sent out to them, and that way, realize what part of your business they are most interested in. Also, you can take further action, and once you have their email address you can ask them for additional information you would like to know from them. That way, they will not feel pushed away when they first sign up, by you asking so many details of them. The way your clients will be more pleased to give you their information, is probably by you giving them something in exchange. You may offer them a discount on one of your products, or they can participate in any type of activity where you can give them an incentive, and all they have to do is fill out their complete details.

  • 13  Jul 2010   Posted by slazardi   Comments No Comments

    What makes Email Marketing so effective.

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    Email Marketing, not only is the most inexpensive way of Marketing but also it has many advantages when compared to traditional marketing.  Traditional marketing such as direct mail is declining because of its high costs in printing, and delivering, as well as with newspapers, magazines, and flyers. A website is never as direct as an email marketing message, since the website has information written on it but the email can be more specific as to what the client is looking for. When a company advertises through radio or even television, their message is being exposed to anyone, without previous segmenting of who really wants to see/read or receive the message.

    Social Media such as Facebook, Twitter, MySpace, and even blogs can unite us with our customers, but it is only interesting to people who are in sync with events that are coming up very soon. The ROI on Email Marketing is very high compared with other sources of Marketing. Another advantage of Email Marketing is that is that you can send the email whenever you want to, and as soon as your recipient checks their invoice, they will receive the message that you are sending them. Another aspect that favors email marketing is the ability to segment what each group of your clients wants to receive or is interested in.  A great way of Marketing now a days: Email Marketing.