• 15  Jan 2013   Posted by slazardi   Comments No Comments

    Create Downloadable Links to Your Documents

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    Create Downloadable Links to Your Documents
    You can insert links to download PDFs or other files, such as Word documents or Excel files in your emails.
    Attaching a PDF allows you to send a valuable document in addition to your newsletter. You can link to this document within your newsletter. Your subscribers can save your PDF or file onto their computer for future access, without having to browse through your newsletter for specific content.
    You will need to have created your newsletter first in order to attach your PDF or file.
    How do I use this feature?
    1. Navigate your way into Newsletters >> Edit >> Edit & Manage >> and select your newsletter from the folder in the dropdown menu.
    Select “Edit”. You now have your newsletter open in the 2008 editor.
    2. Upload your PDF:
    Select the “Downloadable Files” button which resembles a PDF page. Click on it and a pop-up will appear. Click on Upload in the pop-up window. Then click on Browse. Select the PDF file from your computer.
    Wait while the file uploads. You will receive a pop-up window confirming a successful upload. Click OK to confirm the upload. You have now uploaded the PDF to the system.
    3. Selecting the PDF:
    In the left hand pane you will see you folders and images. Search for your PDF and select it.
    When you select the PDF you automatically create a link to the PDF which will be inserted into your newsletter
    You now need to name your link. Put the link text in the ‘Title’ field. You may wish to write something to the effect of “Click here to view PDF documentation”.
    Once all of the above steps have been completed, click insert.
    4. The link to the PDF is now in your newsletter.
    When a recipient clicks on the title of the link, the PDF will open in their browser. Make sure you save your work before exiting the editor.

    You can insert links to download PDFs or other files, such as Word documents or Excel files in your emails.

    Attaching a PDF allows you to send a valuable document in addition to your newsletter. You can link to this document within your newsletter. Your subscribers can save your PDF or file onto their computer for future access, without having to browse through your newsletter for specific content.

    You will need to have created your newsletter first in order to attach your PDF or file.

    How do I use this feature?

    1. Navigate your way into Newsletters >> Edit >> Edit & Manage >> and select your newsletter from the folder in the dropdown menu.

    Select “Edit”. You now have your newsletter open in the 2008 editor.

    2. Upload your PDF:

    Select the “Downloadable Files” button which resembles a PDF page. Click on it and a pop-up will appear. Click on Upload in the pop-up window. Then click on Browse. Select the PDF file from your computer.

    Wait while the file uploads. You will receive a pop-up window confirming a successful upload. Click OK to confirm the upload. You have now uploaded the PDF to the system.

    3. Selecting the PDF:

    In the left hand pane you will see you folders and images. Search for your PDF and select it.

    When you select the PDF you automatically create a link to the PDF which will be inserted into your newsletter

    You now need to name your link. Put the link text in the ‘Title’ field. You may wish to write something to the effect of “Click here to view PDF documentation”.

    Once all of the above steps have been completed, click insert.

    4. The link to the PDF is now in your newsletter.

    When a recipient clicks on the title of the link, the PDF will open in their browser. Make sure you save your work before exiting the editor.

  • 25  Jun 2010   Posted by slazardi   Comments No Comments

    Social Networks

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    Facebook_icontwitter

    As you may know, the websites Facebook.com and Twitter.com are on its boom. So why not capitalize on this and make the most of these social networks?

    Create a fan page for your business on Facebook and Twitter, invite your contacts to join and ask them to invite their contacts. This will also help to promote their newsletters, because that way, they can put the links of these bulletins, and on these pages. You can also ask the new fans who are interested in receiving information in their emails to register to your subscription form; this will make your list grow even more.

    Actually, you can take advantage of these social networks not only to gain new customers but also to promote their e-marketing newsletters.

  • 21  May 2010   Posted by slazardi   Comments Comments (2)

    Link with Intelligence!

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    Links are great, especially when the links are pointing to your website. However, make sure you are linking to related sites. Give readers links that are connected to interesting content that you think will benefit them, inform them or entertain them in any way possible.

    When you place the link, create a comment that will make them want to press this link, and this will also prove to your readers that you really are an expert on the subject.

    Finally be careful not to link to pages with content that is not related to your company. Since this can annoy your readers, and remember that they were registered to receive your information and not see one that may not be interested.

  • 14  May 2010   Posted by slazardi   Comments No Comments

    Are your clients overwhelmed by your emails?

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    A great tip is to always compare how often you send your clients emails with the amount of unsubscribe you have for that specific period of time. If you see that when you send emails too often, the unsubscribe rate goes up, then that means that they are not liking the fact that you are sending them emails too often, and after a while more and more clients will unsubscribe. I suggest you try to keep your clients by not saturating them with too much information.

     

    As a personal experience, I would like to tell you that I subscribed to receive email from a particular brand that I love, well let me tell you, it was insane, I would receive an email every day, I ended up unsubscribing. So, they would have kept me as a subscriber if they did not saturate my inbox, but unfortunately, they did.

    Every time you are ready to send an email blast, make sure that put yourself in your subscriber’s place, and make sure you would not mind receiving that email too soon from the last one you sent out. If you think that they will not feel annoyed, because there was a reasonable period of time between the last email and the one you are about to send, then go for it!