• 29  Oct 2013   Posted by slazardi   Comments No Comments

    What Does My Newsletter Look Like in Different Inboxes?

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    You can use Emailbrain’s Inbox Preview tool before sending your message to see how your newsletter will look in popular email providers, such as Outlook, Gmail, AOL, and more.

    Just click ‘Inbox Preview’ under ‘Advanced Sending Options’:

    Advice: Ensuring your messages are readable by any and all of your subscribers helps to improve your click through rate.

    For more detailed overview, check out our video tutorials in the help center.

  • 24  Sep 2013   Posted by slazardi   Comments No Comments

    Test your Newsletters before sending them

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    One tip we always give is to test, show, and review your newsletter many times before sending it. This way you will be 100% sure that what you are sending has no errors of any type.
    So here we give a few points to take into account and revise before sending your email marketing campaign:
    1• Check that your newsletter looks correct in all the major email providers such as Hotmail, Gmail, Yahoo etc.
    2• Read the subject line several times and make sure that it is spelled correctly. Also check for any words that may be considered spam.
    3• Ask one or two of your colleagues to review your newsletter and to provide feedback, that way you can know if there is anything that needs improvement or they can let you know if they found any errors.
    4• Check all the links, try them and see if they are working and opening in the page you want them to open.
    5• Check that the name of the sender of the newsletter is well written and that it  is also recognized by its subscribers.

    One tip we always give is to test, show, and review your newsletter many times before sending it. This way you will be 100% sure that what you are sending has no errors of any type.

    So here we give a few points to take into account and revise before sending your email marketing campaign:

    • Check that your newsletter looks correct in all the major email providers such as Hotmail, Gmail, Yahoo etc.
    • Read the subject line several times and make sure that it is spelled correctly. Also check for any words that may be considered spam.
    • Ask one or two of your colleagues to review your newsletter and to provide feedback, that way you can know if there is anything that needs improvement or they can let you know if they found any errors.
    • Check all the links, try them and see if they are working and opening in the page you want them to open.
    • Check that the name of the sender of the newsletter is well written and that it  is also recognized by its subscribers.
  • 28  Jun 2013   Posted by slazardi   Comments No Comments

    Use a Template for your Newsletters

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    Use a Template for your Newsletters
    Many people may think that it makes sense to use a template for sending your newsletters, but believe it or not there are still people who do not use it and believe that by using a background color is sufficient. But here you will see a  few reasons why you should use a template in your email marketing campaigns.
    1. Your customers will recognize the newsletter.
    2. Your customers will know what to expect.
    3. It will make your newsletter organized and professional.
    4. When you are editing your newsletter every week /every other week /month, it will be much easier and faster to edit.
    Lastly, I advise you to have standard template to use most of the time, but also to have some alterative templates for special occasions, that way you can show a little creativity and personalization.

    Many people may think that it makes sense to use a template for sending your newsletters, but believe it or not there are still people who do not use it and believe that by using a background color is sufficient. But here you will see a  few reasons why you should use a template in your email marketing campaigns.


    1.
    Your customers will recognize the newsletter.

    2. Your customers will know what to expect.

    3. It will make your newsletter organized and professional.

    4. When you are editing your newsletter every week /every other week /month, it will be much easier and faster to edit.

    Lastly, I advise you to have standard template to use most of the time, but also to have some alterative templates for special occasions, that way you can show a little creativity and personalization.

  • 25  Jun 2013   Posted by slazardi   Comments No Comments

    Quick Tip on the Images

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    Quick Tip on the Images
    In our system you can upload your images to create your newsletter, and each image must have a weight of less than 200 Kb.
    So if you use Photoshop to save your image quality select 75% for regular size images (600px * 600px) or up to 65% on large images.

    In our system you can upload your images to create your newsletter, and each image must have a weight of less than 200 Kb.

    So if you use Photoshop to save your image quality select 75% for regular size images (600px * 600px) or up to 65% on large images.

  • 14  Jun 2013   Posted by slazardi   Comments No Comments

    Place a Background Image in Your Newsletter

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    Sometimes we would like to use background images to give that extra touch to our newsletters. But while testing only looks good on some email providers,o n the rest we see distorted code or it just does not look good.
    To solve this problem in your HTML code you must add on the label or <table> <td> that was used for the background, you should add “background”, which will add the background image and also to prevent the code from damaging , you should use the cSS property “background” within the attribute style that will be put inside <td>, <table> applies even to put it in the general fund of the file, in the body tag.
    For Example
    <td style=”background:url(http://www.dominio.com/fondo.jpg) top center repeat #f9fdfa;” background=” http://www.dominio.com/fondo.jpg” bgcolor=”#f9fdfa” valign=”top” width=”105“>

    Sometimes we would like to use background images to give that extra touch to our newsletters. But while testing only looks good on some email providers, on the rest we see a distorted code or it just does not look good.

    To solve this problem in your HTML code you must add on the label <table> or <td> that was used for the background, you should add “background”, which will add the background image and also to prevent the code from damaging , you should use the CSS property “background” within the attribute style that will be put inside <td>, <table> applies even to put it in the general fund of the file, in the body tag.

    For Example

    <td style=”background:url(http://www.domain.com/background.jpg) top center repeat #f9fdfa;” background=” http://www.domain.com/background.jpg” bgcolor=”#f9fdfa” valign=”top” width=”105“>

  • 08  Feb 2013   Posted by slazardi   Comments No Comments

    Make your newsletters reach your Client’s Inbox

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    • Every time you send a newsletter, make sure the sender address is known, and that it is recognized by your recipients.

    • A simple template in HTML is much more appealing than a template overloaded with images and graphics. It is important that the newsletters are made easy to read, without making it overwhelming and hard for your recipients to understand.

    • Keep the text of the newsletter under 500 words, always trying to be brief and specific.

    • End your writing with a call to action, it is better to have only one for each email sent and make sure that it is very well thought out, remember that the call is the main trigger to increase your conversion rates.

  • 02  Nov 2012   Posted by slazardi   Comments No Comments

    Creating your Newsletters

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    For the creation of your newsletters, you have several options of how to create them so they can look very professional and always be catchy. Here we give you several options of programs that you can use to create your email marketing newsletters:

    • Dreamweaver: Excellent to create HTML and build your newsletters.
    • Fireworks and Photoshop: For the creation of the sketch these are the ideal tools. Even once finalized and approved the design, you can generate HTML that will help the final construction.
    • Email Standards Project: This web site is definitely the ultimate for any inconvenience mail programs.
    • Inline Styler: if you have designed your newsletters with CSS styles in the header of the HTML, you can transfer them to inline styles.
    • Emailbrain Editor: With our editor you can select a template and modify it to your style.
    • Designed by a professional: in Emailbrain we have professionals who can create your newsletter design based on your needs. For more information click here.

  • 10  Apr 2012   Posted by slazardi   Comments No Comments

    Write down your goals for each specific campaign

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    It is really motivating to work towards a goal that you have set up. A goal should be SMART. Specific, Motivating, Attainable, Relevant and Timely.

    Make sure you create a campaign that is specially designed to get people that haven’t opened their email in a while to interact. Think about including new and stimulating ‘from names’, great  subject lines, pre-headers, preview pane design and all elements to re-active that interaction-lagging subscriber

    All email marketers have goals to reach. Even if the goals aren’t written down (yet). Email marketers want new subscribers to sign-up, they want to increase sales or stimulate customer loyalty. Or even measure their impact through the more simple metrics in life such as increasing email opens and click throughs. Make sure you write down your goals and follow them through! It is a great way to measure your work!

  • 06  Apr 2012   Posted by slazardi   Comments No Comments

    How often do you email your clients?

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    Are you emailing your subscribers’ inbox too much or not sending enough emails for their preferences?

    You can let them pick the types of emails that they receive, and also you should let subscribers adjust the frequency at which you send to them. A major step in avoiding unsubscribes is in letting your email recipients tell you what frequency is right for them; which can vary from daily, to monthly, or anything in between everyone on your list will have a different frequency that’s the best fit for them. You can send these emails to your inactive subscribers too, asking them to select their ideal sending frequency to re-engage and prevent an impending unsubscribe, but focus on offering customized email frequency options at the bottom of every email and also on the page to which your unsubscribe link navigates, as a final effort to keep your clients engaged in your communications.

  • 13  Dec 2011   Posted by slazardi   Comments No Comments

    The essential elements of a landing page

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    In online marketing  the main strategy is that people receive your newsletter or visit your website in order to start being a  part of your business, by subscribing to the mailing list and start  receiving the newsletters, and at the end become  customer. Landing pages were specifically created to get and attract these potential customers.

    Here are some tips on how to design an effective landing page:

    1. Be brief
    First of all create a clear design, do not create  a very confusing one and  remember to be brief and keep it simple. This is recommended because thisway you will attract potential customers. Do not include side bars, navigation menus, graphics or unnecessary images.

    2. Create a goal
    You only need to have one goal when planning your landing page. If you need more than one goal, you should create a landing page for each of these goals. You should be very clear with the users, and they should know immediately what action to take, so in order not to confuse them, do not give them many options. Give them everything in the palms of their hands and this way you will be able to achieve your goal

    3. Stick with your promise
    If you place an ad, follow the promise of that ad on your landing page. Never change the promise of the ad on your landing page. If you change the promise is not in compliance with the stated goal.

    4. Analyze
    Make various styles and test them in different landing pages. The one with the most results is the one that is the most attractive, so stick to that style.

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