• 10  Dec 2013   Posted by slazardi   Comments No Comments

    Segment Your Lists for Targeted Messages

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    One of email marketing’s most valuable tools is segmentation: with lists segmented by subscriber characteristics like age, gender, past purchase behavior and even location, you can create and send content that relates directly to those you’re looking to get in connect with.

    To get started, click on ‘Segmentation’ at the bottom of the left-hand list column on the ‘Manage Contacts’ dashboard page.

    Emailbrain helps you collect information to segment your lists through your web subscription form, data appending via Rapleaf, and OneSaas integrations, allowing you to integrate your CRM applications with your Emailbrain data.

    Tip: Not opening an email says as much about you as opening it and once you now who and where your emails weren’t opened you can try a different approach. Make sure to keep track of non-active subscribers and remove them from your list when appropriate.

    For more information on list segmentation, check out our help center in your account or watch this video.

  • 28  May 2013   Posted by slazardi   Comments No Comments

    Using an Opt-In Subscription Form

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    Having subscribers opt in is to making email marketing campaigns a success, and using your subscription form can get these contacts’ opt-in.
    Make sure that you use the formatting features that EmailBrain’s subscription offers. Also be sure to post it on your website where it is very visible.
    Not only put it on your  website, also you can add it to your Facebook page, blog etc.. so fans can register easily
    Encourage your customers to register on your list by giving something back. May be entering sweepstakes prize, or by letting them know that they will receive benefits like discounts and / or promotions.
    Use an appropriate amount of fields in your subscription form. Making it with an extensive number of fields, will make your customers leave.
    Make sure you have a privacy policy on your website. This way you can assure your customers that their information will not be given to third parties.

    Having subscribers opt-in to your list is making  sure your email marketing campaigns are a success, and using your subscription form can get new contacts’ to opt-in.

    • Make sure that you use the formatting features that EmailBrain’s subscription form offers. Also be sure to post it on your website where it is very visible.
    • Not only put it on your  website, you can also add it to your Facebook page, blog etc.. so fans can register easily.
    • Encourage your customers to register to your list by giving something back. For example, that if they subscribe they will be entering to win sweepstakes prize, or by letting them know that they will receive benefits like discounts and/or promotions.
    • Use an appropriate amount of fields in your subscription form. Making it with an extensive number of fields, will make your customers leave and not fill out the form.
    • Make sure you have a privacy policy on your website. This way you can assure your customers that their information will not be given to third parties.
  • 24  Apr 2012   Posted by slazardi   Comments No Comments

    Make signing up as simple as possible

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    Email opt-in should be made easy. The more clicks and keystrokes a potential subscriber needs to make in order to sign up, the more they will abandon the process before you have them securely on your list.

    Why force a person to take multiple steps to do something that they want to do, if there are ways for them to do it with just one?

    Lubricate your subscription process by testing the success of rate of single opt in vs. double opt in. Think about reducing the amount of required fields on your subscription forms – most of which are always details you can ask your subscribers about later. And rewrite your confirmation emails to be as brief and skim-easy as possible.

    Emailbrain allows you to custom build your very own subscription form that you can place on either your website or social media pages. We even give you mobile optimized subscription forms to target potential subscribers who are visiting your domain on their smart-phones

  • 10  Feb 2012   Posted by slazardi   Comments No Comments

    QR Codes – How to increase your subscriber list

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    There are many ways to increase your subscriber list and one of the most recognizable ways is by having a subscription form. It just takes a little creativity and provides the opportunity to subscribe not only on your website, but also on your business cards, your bills, on your email signature, on packaging, pricing, etc.

    QR codes are everywhere, so why not use them to increase your subscriber list?

    QR code is usually used to carry the mobile phone user to a web site and offer any specific offers or promotions. But why not give you anything if you subscribe to your newsletter?
    We recommend athe following QR code generator:

    QR Code Generator by Delivre  http://delivr.com/qr-code-generator

  • 08  Jul 2011   Posted by slazardi   Comments No Comments

    Learn how to differentiate when someone wants to be on your list, or not.

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    In Email Marketing, it is important that you do not take for granted clients, and add them into your mailing list without permission.

    It is really important that you first ask whether they wish to be on your list or not. It is even better if you can confirm their permission with what is called a double opt-in. When someone subscribes online, it is because they had an interest in your website or your products or even your blog. Sometimes, when they sign up in the store, is because they feel obligated to sign up, because you were in front of them, so make sure you double opt in, when this is the case.

    You have to keep in mind that someone can visit your store because they came with a friend, or because they simply came to return something. Usually, when they visit your website is because they are interested in your company, and want more information. A business card that a client gives you does not necessarily mean that the client gave you permission. Make sure to ask before sending out the first newsletter, this will save you lots of headaches.

  • 11  Mar 2011   Posted by slazardi   Comments No Comments

    Promoting your Opt-In form on your Website

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    In Email marketing, here is no better way than promoting your opt-in form than in your web site.  Keep in mind the following key points when creating and placing your subscription form.

    1.  The subscription form should be placed in the front end of your web site.  Choose a  place that is visible and that catches the attention of your visitors.

    2. Don’t cramp the form by requesting too much information. Only ask for information that you are going to use to segment your customers. If you request sensitive personal  information,  customers will be hesitant to sign up.

    3.  Make sure you indicate which fields are required and which ones are optional. Use standard form field names so that the auto-complete functions on browsers and browser toolbars, such as the one from Google, match up and fields can be quickly completed. 

    4. Include a disclaimer in the form, letting your subscribers know how you are going to use their information and include a link to your Privacy Policy.

    5.  Provide an example of your newsletter through a clickable thumbnail graphic that opens in a new window.

    6. Let the reader know how often you will be mailing them.

     

    Promoting your subscription form  in your web site is the most effective way to gain new readers; however, do not  focus in only promoting your opt-in form there. Use different channels such as print ads, call centers, in-store signs and banners.

  • 28  Jan 2011   Posted by slazardi   Comments No Comments

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