10 Dec 2013 Posted by slazardi No Comments
One of email marketing’s most valuable tools is segmentation: with lists segmented by subscriber characteristics like age, gender, past purchase behavior and even location, you can create and send content that relates directly to those you’re looking to get in connect with.
To get started, click on ‘Segmentation’ at the bottom of the left-hand list column on the ‘Manage Contacts’ dashboard page.
Emailbrain helps you collect information to segment your lists through your web subscription form, data appending via Rapleaf, and OneSaas integrations, allowing you to integrate your CRM applications with your Emailbrain data.
Tip: Not opening an email says as much about you as opening it and once you now who and where your emails weren’t opened you can try a different approach. Make sure to keep track of non-active subscribers and remove them from your list when appropriate.
25 Oct 2013 Posted by slazardi No Comments
Convincing subscribers to sign up to your newsletter isn’t always the easiest thing to do, but a simple subscription form can make a huge difference. Emailbrain makes it easy for you to create, edit and display a subscription form on your website or blog. You can choose to add a quick subscribe button, embed an entire form, or take it one step further and go social.
To get started, click on ‘Subscription Form’ in the left navigation menu, and select ’Setup Form’ from the options.
Tip: Social Share
Consider giving your subscribers the opportunity to sign up for your messages through Facebook or Twitter with our Social Share tool. This can make it easier for users who dislike creating multiple logins and passwords.
For step by step help with setting up a subscription form, take a look at the following tutorial video.
28 May 2013 Posted by slazardi No Comments
Having subscribers opt-in to your list is making sure your email marketing campaigns are a success, and using your subscription form can get new contacts’ to opt-in.
- Make sure that you use the formatting features that EmailBrain’s subscription form offers. Also be sure to post it on your website where it is very visible.
- Not only put it on your website, you can also add it to your Facebook page, blog etc.. so fans can register easily.
- Encourage your customers to register to your list by giving something back. For example, that if they subscribe they will be entering to win sweepstakes prize, or by letting them know that they will receive benefits like discounts and/or promotions.
- Use an appropriate amount of fields in your subscription form. Making it with an extensive number of fields, will make your customers leave and not fill out the form.
24 Apr 2012 Posted by slazardi No Comments
Email opt-in should be made easy. The more clicks and keystrokes a potential subscriber needs to make in order to sign up, the more they will abandon the process before you have them securely on your list.
Why force a person to take multiple steps to do something that they want to do, if there are ways for them to do it with just one?
Lubricate your subscription process by testing the success of rate of single opt in vs. double opt in. Think about reducing the amount of required fields on your subscription forms – most of which are always details you can ask your subscribers about later. And rewrite your confirmation emails to be as brief and skim-easy as possible.
Emailbrain allows you to custom build your very own subscription form that you can place on either your website or social media pages. We even give you mobile optimized subscription forms to target potential subscribers who are visiting your domain on their smart-phones
10 Feb 2012 Posted by slazardi No Comments
There are many ways to increase your subscriber list and one of the most recognizable ways is by having a subscription form. It just takes a little creativity and provides the opportunity to subscribe not only on your website, but also on your business cards, your bills, on your email signature, on packaging, pricing, etc. …
QR codes are everywhere, so why not use them to increase your subscriber list?
QR code is usually used to carry the mobile phone user to a web site and offer any specific offers or promotions. But why not give you anything if you subscribe to your newsletter?
We recommend athe following QR code generator:
QR Code Generator by Delivre http://delivr.com/qr-code-generator
08 Jul 2011 Posted by slazardi No Comments
In Email Marketing, it is important that you do not take for granted clients, and add them into your mailing list without permission.
It is really important that you first ask whether they wish to be on your list or not. It is even better if you can confirm their permission with what is called a double opt-in. When someone subscribes online, it is because they had an interest in your website or your products or even your blog. Sometimes, when they sign up in the store, is because they feel obligated to sign up, because you were in front of them, so make sure you double opt in, when this is the case.
You have to keep in mind that someone can visit your store because they came with a friend, or because they simply came to return something. Usually, when they visit your website is because they are interested in your company, and want more information. A business card that a client gives you does not necessarily mean that the client gave you permission. Make sure to ask before sending out the first newsletter, this will save you lots of headaches.
11 Mar 2011 Posted by slazardi No Comments
In Email marketing, here is no better way than promoting your opt-in form than in your web site. Keep in mind the following key points when creating and placing your subscription form.
1. The subscription form should be placed in the front end of your web site. Choose a place that is visible and that catches the attention of your visitors.
2. Don’t cramp the form by requesting too much information. Only ask for information that you are going to use to segment your customers. If you request sensitive personal information, customers will be hesitant to sign up.
3. Make sure you indicate which fields are required and which ones are optional. Use standard form field names so that the auto-complete functions on browsers and browser toolbars, such as the one from Google, match up and fields can be quickly completed.
5. Provide an example of your newsletter through a clickable thumbnail graphic that opens in a new window.
6. Let the reader know how often you will be mailing them.
Promoting your subscription form in your web site is the most effective way to gain new readers; however, do not focus in only promoting your opt-in form there. Use different channels such as print ads, call centers, in-store signs and banners.
11 Feb 2011 Posted by slazardi No Comments
How many times have you been contacted by one of your customers telling you that they unsubscribed to one of your list by mistake? I’m sure at least once if not more. Well this is no reason to panic since your Emailbrain account allows you to add them back to your list.
What do we need from you?
1. First, you must contact our customer support.
2. We need an email from your customer requesting to be added again to your list. The email most come from the email address that will be added to your mailing list.
2. With this information your customer will be deleted from the block list. Automatically the category of the email will be changed from (U) Unsubscribed to (OK) Okay.
What you need to do after you have contacted customer support?
1. Access your account and make sure you are in Advance Mode
2. Go to Mailing List
3. Click on Email addresses and select Blocklist.
4. Enter the email on the Search Blosklist option, to make sure is not longer there.
Don’t forget that here at Emailbrain we are always here to help you out in all your email marketing needs!