• 17  Jan 2014   Posted by slazardi   Comments No Comments

    Why do your subscribers unsubscribe?

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    When a client unsubscribes, it usually happens for a specific reason, and finding out the cause can be the solution to prevent future unsubcribes.
    Here we give some reasons why your clients unsubscribe:

    • Sends that are too often

    There is nothing more annoying than receiving too many emails from a sender. For this reason, you should send a in moderate manner , let your customers eagerly wait for your newsletter .

    • Using lists that are not opt-in

    If your recipients are not opt -in, Email Marketing is not for you . Rented or purchased lists will give a high rate of unopened emails and unsubscribes.

    • Poor Content

    The content provided through a newsletter should fascinate the recipient, it should inform, and should meet and fulfill their needs . If a subscriber has signed up to be on your list, it is because they want to receive quality content.

    • Loss of confidence

    When you create your newsletter most of the time you put your website or landing page, where you will find more information of the product /service or news. So this page should be a page that your clients can trust , with specific information because if the page does not look good , does not open or has incorrect information, most likely your customers will stop believing in you.

    • The sender is unknown

    If you send email campaigns to your recipients , you must make clear to them who is emailing them, and why. The name , email and the domain must be very clear and known to them.

  • 21  Aug 2012   Posted by slazardi   Comments No Comments

    Main reasons why your clients unsubscribe

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    Main reasons why your clients unsubscribe
    Some of the main reasons why people unsubscribe are because:
    The newsletter content has for whatever reason become irrelevant to them.
    They feel that the same information gets repeated frequently.
    They have been getting too many emails from you, too often.
    They are simply no longer interested in your messages – they have moved on in life.
    Because they are dissatisfied with your brand.

    Some of the main reasons why people unsubscribe are because:

    • The newsletter content has for whatever reason become irrelevant to them.
    • They feel that the same information gets repeated frequently.
    • They have been getting too many emails from you, too often.
    • They are simply no longer interested in your messages – they have moved on in life.
    • Because they are dissatisfied with your brand.
  • 07  Aug 2012   Posted by slazardi   Comments No Comments

    How to diligently remove your Unsubscribers

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    How to diligently remove your Unsubscribers

     

    Even though unsubscribers might just hit the “report spam” button, this will lower your sender reputation.

    Understanding why people opt out can be of great value in helping you improve your product/service or marketing campaigns, it’s inevitable that you will at least lose a few subscribers every now and then – sometimes without any good reason.

    So when that does happens, the best thing you can do is to respect their wishes and give them a quick and friendly send-off.

    It’s better for everyone if you make this process as simple and polite as possible – since business integrity and the law demands that you always give people a clear channel to opt out.

    The first step is to make sure your unsubscribe options/buttons/links are obvious and easily accessible on every email that you send. Your reader should never have to strain to look for it. And, when someone does unsubscribe from your mailing list, it’s a sure sign of professionalism to send them a reassuring confirmation email that they have been successfully unsubscribed.